Product placement: entscheidungsrelevante Aspekte in der Werbepolitik
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
1990
|
| Schriftenreihe: | DUV : Wirtschaftswissenschaft
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 263 S. Ill., graph. Darst. |
| ISBN: | 382440043X |
Internformat
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| 245 | 1 | 0 | |a Product placement |b entscheidungsrelevante Aspekte in der Werbepolitik |c Klaus Bente |
| 264 | 1 | |a Wiesbaden |b Dt. Univ.-Verl. |c 1990 | |
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Datensatz im Suchindex
| DE-BY-862_location | 2801 |
|---|---|
| DE-BY-FWS_call_number | 2801/1991:3259 |
| DE-BY-FWS_katkey | 62802 |
| DE-BY-FWS_media_number | 083100410063 |
| _version_ | 1806195803943862272 |
| any_adam_object | |
| author | Bente, Klaus |
| author_facet | Bente, Klaus |
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| author_sort | Bente, Klaus |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV002650664 |
| classification_rvk | QP 600 QP 624 QP 630 QP 632 |
| ctrlnum | (OCoLC)263149627 (DE-599)BVBBV002650664 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV002650664 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T16:29:08Z |
| institution | BVB |
| isbn | 382440043X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001700527 |
| oclc_num | 263149627 |
| open_access_boolean | |
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| physical | XV, 263 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Dt. Univ.-Verl. |
| record_format | marc |
| series2 | DUV : Wirtschaftswissenschaft |
| spellingShingle | Bente, Klaus Product placement entscheidungsrelevante Aspekte in der Werbepolitik Product placement (DE-588)4197318-5 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| subject_GND | (DE-588)4197318-5 (DE-588)4224734-2 (DE-588)4113937-9 |
| title | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_auth | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_exact_search | Product placement entscheidungsrelevante Aspekte in der Werbepolitik |
| title_full | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_fullStr | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_full_unstemmed | Product placement entscheidungsrelevante Aspekte in der Werbepolitik Klaus Bente |
| title_short | Product placement |
| title_sort | product placement entscheidungsrelevante aspekte in der werbepolitik |
| title_sub | entscheidungsrelevante Aspekte in der Werbepolitik |
| topic | Product placement (DE-588)4197318-5 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| topic_facet | Product placement Produktpositionierung Hochschulschrift |
| url | http://www.agi-imc.de/intelligentSEARCH.nsf/alldocs/EA953973B2B19254C12572EC001F7406/$File/00000000000000000000000-101001QBL5.PDF?OpenElement |
| work_keys_str_mv | AT benteklaus productplacemententscheidungsrelevanteaspekteinderwerbepolitik |
Inhaltsverzeichnis
Schweinfurt Magazin
| Signatur: |
2801 1991:3259 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |