Marketing management: readings in operational effectiveness
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Harper & Row
1974
|
| Schlagworte: | |
| Beschreibung: | XV, 301 S. graph. Darst. |
| ISBN: | 0060459557 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV002647892 | ||
| 003 | DE-604 | ||
| 005 | 20151113 | ||
| 007 | t | ||
| 008 | 900525s1974 d||| |||| 00||| engod | ||
| 020 | |a 0060459557 |9 0-06-045955-7 | ||
| 035 | |a (OCoLC)701593 | ||
| 035 | |a (DE-599)BVBBV002647892 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-384 |a DE-703 |a DE-355 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
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| 245 | 1 | 0 | |a Marketing management |b readings in operational effectiveness |c Stanley J. Shapiro ; Jean-Charles Chebat |
| 264 | 1 | |a New York u.a. |b Harper & Row |c 1974 | |
| 300 | |a XV, 301 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Shapiro, Stanley J. |4 edt | |
| 700 | 1 | |a Chebat, Jean-Charles |d 1945-2019 |0 (DE-588)170315215 |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001698894 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117027691954176 |
|---|---|
| any_adam_object | |
| author2 | Shapiro, Stanley J. Chebat, Jean-Charles 1945-2019 |
| author2_role | edt edt |
| author2_variant | s j s sj sjs j c c jcc |
| author_GND | (DE-588)170315215 |
| author_facet | Shapiro, Stanley J. Chebat, Jean-Charles 1945-2019 |
| building | Verbundindex |
| bvnumber | BV002647892 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 610 |
| ctrlnum | (OCoLC)701593 (DE-599)BVBBV002647892 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002647892 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:47:53Z |
| institution | BVB |
| isbn | 0060459557 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001698894 |
| oclc_num | 701593 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | XV, 301 S. graph. Darst. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Marketing management readings in operational effectiveness Stanley J. Shapiro ; Jean-Charles Chebat New York u.a. Harper & Row 1974 XV, 301 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Shapiro, Stanley J. edt Chebat, Jean-Charles 1945-2019 (DE-588)170315215 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management readings in operational effectiveness Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4197319-7 |
| title | Marketing management readings in operational effectiveness |
| title_auth | Marketing management readings in operational effectiveness |
| title_exact_search | Marketing management readings in operational effectiveness |
| title_full | Marketing management readings in operational effectiveness Stanley J. Shapiro ; Jean-Charles Chebat |
| title_fullStr | Marketing management readings in operational effectiveness Stanley J. Shapiro ; Jean-Charles Chebat |
| title_full_unstemmed | Marketing management readings in operational effectiveness Stanley J. Shapiro ; Jean-Charles Chebat |
| title_short | Marketing management |
| title_sort | marketing management readings in operational effectiveness |
| title_sub | readings in operational effectiveness |
| topic | Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketingmanagement Kundengruppenmanagement |
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