30-second politics: political advertising in the eighties
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
New York u.a.
Praeger
1989
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 237 s. |
| ISBN: | 0275931943 |
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Datensatz im Suchindex
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| adam_text | 30-SECOND POLITICS
Political Advertising in the Eighties
Montague Kern
PRAEGER NewYork
Westport, Connecticut
London
Contents
Illustrations
Acknowledgments
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Appendixes
Bibliography
Index
IX
xi
Introduction: Has Political Advertising Changed
since 1972?
Schools of Consulting: The Responsive Chord
Revisited
Issues in Televised Ads and News
Hope, Pride, Reassurance, and Trust: Decoding
the Cues in Emotional Appeals
Negative Advertising and Affect: The Soft and the
Hard Sell
Democrats Reach for the Presidency: 1984 and Yet
More Enduring Lessons
The Hunt-Helms Senate Race: Finding What Works
in a Negative Campaign
Theory and House Practice: Ad Campaigns in the
Heartland
To Make a House Race Competitive: Ads in
Southern Political Cultures
Conclusion: The New Mass Media Election
|
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| geographic_facet | États-Unis - Politique et gouvernement - 1981-1989 USA United States Politics and government 1981-1989 |
| id | DE-604.BV002647366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:47:52Z |
| institution | BVB |
| isbn | 0275931943 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001698586 |
| oclc_num | 18875504 |
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| physical | XIII, 237 s. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Praeger |
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| spelling | Kern, Montague Verfasser aut 30-second politics political advertising in the eighties Thirty-second politics 1. publ. New York u.a. Praeger 1989 XIII, 237 s. txt rdacontent n rdamedia nc rdacarrier Politieke communicatie gtt Publicité politique - États-Unis Reclame gtt Televisie gtt Télévision en politique - États-Unis Politik Advertising, Political United States Television in politics United States Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf États-Unis - Politique et gouvernement - 1981-1989 USA United States Politics and government 1981-1989 USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Politik (DE-588)4046514-7 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001698586&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kern, Montague 30-second politics political advertising in the eighties Politieke communicatie gtt Publicité politique - États-Unis Reclame gtt Televisie gtt Télévision en politique - États-Unis Politik Advertising, Political United States Television in politics United States Fernsehsendung (DE-588)4016842-6 gnd Politik (DE-588)4046514-7 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4046514-7 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | 30-second politics political advertising in the eighties |
| title_alt | Thirty-second politics |
| title_auth | 30-second politics political advertising in the eighties |
| title_exact_search | 30-second politics political advertising in the eighties |
| title_full | 30-second politics political advertising in the eighties |
| title_fullStr | 30-second politics political advertising in the eighties |
| title_full_unstemmed | 30-second politics political advertising in the eighties |
| title_short | 30-second politics |
| title_sort | 30 second politics political advertising in the eighties |
| title_sub | political advertising in the eighties |
| topic | Politieke communicatie gtt Publicité politique - États-Unis Reclame gtt Televisie gtt Télévision en politique - États-Unis Politik Advertising, Political United States Television in politics United States Fernsehsendung (DE-588)4016842-6 gnd Politik (DE-588)4046514-7 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Politieke communicatie Publicité politique - États-Unis Reclame Televisie Télévision en politique - États-Unis Politik Advertising, Political United States Television in politics United States Fernsehsendung Werbesendung États-Unis - Politique et gouvernement - 1981-1989 USA United States Politics and government 1981-1989 |
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