Public relations theory:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, NJ [u.a.]
Erlbaum
1989
|
| Schriftenreihe: | Public relations theory
[1] |
| Schlagworte: | |
| Beschreibung: | XIII, 353 S. |
| ISBN: | 9780805803822 0805803823 080580692X |
Internformat
MARC
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| 245 | 1 | 0 | |a Public relations theory |c ed. by Carl H. Botan ; Vincent Hazleton |
| 264 | 1 | |a Hillsdale, NJ [u.a.] |b Erlbaum |c 1989 | |
| 300 | |a XIII, 353 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Communication | |
| 490 | 1 | |a Public relations theory |v [1] | |
| 505 | 0 | |a Part I: Issues of Metatheory. V. Hazleton, Jr., C.H. Botan, The Role of Theory in Public Relations. J.E. Grunig, Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller, Persuasion and Public Relations: Two "Ps" in a Pod. M. Prior-Miller, Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz, R. Pearson, Traditional, Enlightened, and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan, Theory Development in Public Relations. R. Pearson, Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney, G.N. Dionisopoulos, Public Relations? No, Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff, The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy, Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven, Theoretical Models for Public Relations Campaigns. J.C. Scott, III, D. O'Hair, Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline, M.H. McBride, R.E. Miller, The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson, The Coorientation Model and Consultant Roles. G.L. Kreps, Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry, Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino, J. Fritch, B. Haynes, "If You Knew What I Knew, You'd Make the Same Decision:" A Common Misperception Underlying Public Relations Campaigns? | |
| 505 | 0 | |a R.B. Anderson, Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton, Application of a Generalized Persuasion Model to Public Relations Research | |
| 650 | 7 | |a Massenkommunikation : Theorie |2 bvk | |
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Datensatz im Suchindex
| _version_ | 1804116927880101888 |
|---|---|
| any_adam_object | |
| author2 | Botan, Carl H. |
| author2_role | edt |
| author2_variant | c h b ch chb |
| author_GND | (DE-588)1045259845 |
| author_facet | Botan, Carl H. |
| building | Verbundindex |
| bvnumber | BV002525504 |
| classification_rvk | AP 16800 |
| contents | Part I: Issues of Metatheory. V. Hazleton, Jr., C.H. Botan, The Role of Theory in Public Relations. J.E. Grunig, Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller, Persuasion and Public Relations: Two "Ps" in a Pod. M. Prior-Miller, Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz, R. Pearson, Traditional, Enlightened, and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan, Theory Development in Public Relations. R. Pearson, Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney, G.N. Dionisopoulos, Public Relations? No, Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff, The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy, Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven, Theoretical Models for Public Relations Campaigns. J.C. Scott, III, D. O'Hair, Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline, M.H. McBride, R.E. Miller, The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson, The Coorientation Model and Consultant Roles. G.L. Kreps, Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry, Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino, J. Fritch, B. Haynes, "If You Knew What I Knew, You'd Make the Same Decision:" A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson, Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton, Application of a Generalized Persuasion Model to Public Relations Research |
| ctrlnum | (OCoLC)243416329 (DE-599)BVBBV002525504 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002525504 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:46:17Z |
| institution | BVB |
| isbn | 9780805803822 0805803823 080580692X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001624400 |
| oclc_num | 243416329 |
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| physical | XIII, 353 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Erlbaum |
| record_format | marc |
| series | Public relations theory |
| series2 | Communication Public relations theory |
| spelling | Public relations theory ed. by Carl H. Botan ; Vincent Hazleton Hillsdale, NJ [u.a.] Erlbaum 1989 XIII, 353 S. txt rdacontent n rdamedia nc rdacarrier Communication Public relations theory [1] Part I: Issues of Metatheory. V. Hazleton, Jr., C.H. Botan, The Role of Theory in Public Relations. J.E. Grunig, Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller, Persuasion and Public Relations: Two "Ps" in a Pod. M. Prior-Miller, Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz, R. Pearson, Traditional, Enlightened, and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan, Theory Development in Public Relations. R. Pearson, Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney, G.N. Dionisopoulos, Public Relations? No, Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff, The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy, Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven, Theoretical Models for Public Relations Campaigns. J.C. Scott, III, D. O'Hair, Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline, M.H. McBride, R.E. Miller, The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson, The Coorientation Model and Consultant Roles. G.L. Kreps, Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry, Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino, J. Fritch, B. Haynes, "If You Knew What I Knew, You'd Make the Same Decision:" A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson, Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton, Application of a Generalized Persuasion Model to Public Relations Research Massenkommunikation : Theorie bvk Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Theorie (DE-588)4059787-8 s DE-188 Botan, Carl H. (DE-588)1045259845 edt Public relations theory [1] (DE-604)BV049053373 1 |
| spellingShingle | Public relations theory Public relations theory Part I: Issues of Metatheory. V. Hazleton, Jr., C.H. Botan, The Role of Theory in Public Relations. J.E. Grunig, Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller, Persuasion and Public Relations: Two "Ps" in a Pod. M. Prior-Miller, Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz, R. Pearson, Traditional, Enlightened, and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan, Theory Development in Public Relations. R. Pearson, Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney, G.N. Dionisopoulos, Public Relations? No, Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff, The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy, Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven, Theoretical Models for Public Relations Campaigns. J.C. Scott, III, D. O'Hair, Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline, M.H. McBride, R.E. Miller, The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson, The Coorientation Model and Consultant Roles. G.L. Kreps, Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry, Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino, J. Fritch, B. Haynes, "If You Knew What I Knew, You'd Make the Same Decision:" A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson, Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton, Application of a Generalized Persuasion Model to Public Relations Research Massenkommunikation : Theorie bvk Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Theorie (DE-588)4059787-8 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4059787-8 (DE-588)4143413-4 |
| title | Public relations theory |
| title_auth | Public relations theory |
| title_exact_search | Public relations theory |
| title_full | Public relations theory ed. by Carl H. Botan ; Vincent Hazleton |
| title_fullStr | Public relations theory ed. by Carl H. Botan ; Vincent Hazleton |
| title_full_unstemmed | Public relations theory ed. by Carl H. Botan ; Vincent Hazleton |
| title_short | Public relations theory |
| title_sort | public relations theory |
| topic | Massenkommunikation : Theorie bvk Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Theorie (DE-588)4059787-8 gnd |
| topic_facet | Massenkommunikation : Theorie Öffentlichkeitsarbeit Theorie Aufsatzsammlung |
| volume_link | (DE-604)BV049053373 |
| work_keys_str_mv | AT botancarlh publicrelationstheory |