Der Weg zum neuen Konsumenten: Wertewandel in der Werbung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
1989
|
| Schlagworte: | |
| Beschreibung: | 171 S. Ill. |
| ISBN: | 3409184007 3214060821 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804116874187767808 |
|---|---|
| any_adam_object | |
| author | Rode, Friedrich A. |
| author_facet | Rode, Friedrich A. |
| author_role | aut |
| author_sort | Rode, Friedrich A. |
| author_variant | f a r fa far |
| building | Verbundindex |
| bvnumber | BV002458664 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.G4 |
| callnumber-search | HF5813.G4 |
| callnumber-sort | HF 45813 G4 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 631 |
| classification_tum | OEK 740f WIR 810f |
| ctrlnum | (OCoLC)230997419 (DE-599)BVBBV002458664 |
| dewey-full | 659.10943 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10943 |
| dewey-search | 659.10943 |
| dewey-sort | 3659.10943 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| era | Geschichte 1949-1989 gnd |
| era_facet | Geschichte 1949-1989 |
| format | Book |
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| geographic | Deutschland Deutschland Bundesrepublik (DE-588)4011889-7 gnd |
| geographic_facet | Deutschland Deutschland Bundesrepublik |
| id | DE-604.BV002458664 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:45:26Z |
| institution | BVB |
| isbn | 3409184007 3214060821 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001590198 |
| oclc_num | 230997419 |
| open_access_boolean | |
| owner | DE-12 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-M347 DE-384 DE-861 DE-473 DE-BY-UBG DE-739 DE-20 DE-824 DE-945 DE-N2 DE-858 DE-898 DE-BY-UBR DE-706 DE-523 DE-634 DE-B170 DE-83 DE-11 DE-188 DE-2070s DE-Po75 |
| owner_facet | DE-12 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-M347 DE-384 DE-861 DE-473 DE-BY-UBG DE-739 DE-20 DE-824 DE-945 DE-N2 DE-858 DE-898 DE-BY-UBR DE-706 DE-523 DE-634 DE-B170 DE-83 DE-11 DE-188 DE-2070s DE-Po75 |
| physical | 171 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Gabler |
| record_format | marc |
| spelling | Rode, Friedrich A. Verfasser aut Der Weg zum neuen Konsumenten Wertewandel in der Werbung Friedrich A. Rode Wiesbaden Gabler 1989 171 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1949-1989 gnd rswk-swf Geschichte Advertising Germany History Consumption (Economics) Germany History Marketing Germany History Values Germany History Wertwandel (DE-588)4117636-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Szenario (DE-588)4194332-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Deutschland Deutschland Bundesrepublik (DE-588)4011889-7 gnd rswk-swf Deutschland Bundesrepublik (DE-588)4011889-7 g Werbung (DE-588)4065541-6 s Wertwandel (DE-588)4117636-4 s Geschichte (DE-588)4020517-4 s DE-604 Marketing (DE-588)4037589-4 s Marketingstrategie (DE-588)4120697-6 s Verbraucherverhalten (DE-588)4062644-1 s Geschichte 1949-1989 z Szenario (DE-588)4194332-6 s DE-188 Verbraucher (DE-588)4062632-5 s |
| spellingShingle | Rode, Friedrich A. Der Weg zum neuen Konsumenten Wertewandel in der Werbung Geschichte Advertising Germany History Consumption (Economics) Germany History Marketing Germany History Values Germany History Wertwandel (DE-588)4117636-4 gnd Geschichte (DE-588)4020517-4 gnd Szenario (DE-588)4194332-6 gnd Verbraucher (DE-588)4062632-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4117636-4 (DE-588)4020517-4 (DE-588)4194332-6 (DE-588)4062632-5 (DE-588)4120697-6 (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4011889-7 |
| title | Der Weg zum neuen Konsumenten Wertewandel in der Werbung |
| title_auth | Der Weg zum neuen Konsumenten Wertewandel in der Werbung |
| title_exact_search | Der Weg zum neuen Konsumenten Wertewandel in der Werbung |
| title_full | Der Weg zum neuen Konsumenten Wertewandel in der Werbung Friedrich A. Rode |
| title_fullStr | Der Weg zum neuen Konsumenten Wertewandel in der Werbung Friedrich A. Rode |
| title_full_unstemmed | Der Weg zum neuen Konsumenten Wertewandel in der Werbung Friedrich A. Rode |
| title_short | Der Weg zum neuen Konsumenten |
| title_sort | der weg zum neuen konsumenten wertewandel in der werbung |
| title_sub | Wertewandel in der Werbung |
| topic | Geschichte Advertising Germany History Consumption (Economics) Germany History Marketing Germany History Values Germany History Wertwandel (DE-588)4117636-4 gnd Geschichte (DE-588)4020517-4 gnd Szenario (DE-588)4194332-6 gnd Verbraucher (DE-588)4062632-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Geschichte Advertising Germany History Consumption (Economics) Germany History Marketing Germany History Values Germany History Wertwandel Szenario Verbraucher Marketingstrategie Werbung Verbraucherverhalten Marketing Deutschland Deutschland Bundesrepublik |
| work_keys_str_mv | AT rodefriedricha derwegzumneuenkonsumentenwertewandelinderwerbung |