Beyond Ballyhoo: motion picture, promotion and gimmicks
This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Jefferson, NC u.a.
McFarland
1989
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Zusammenfassung: | This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher. |
Beschreibung: | XIII, 237 S. Ill. |
ISBN: | 0899504353 |
Internformat
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520 | 3 | |a This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher. | |
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Datensatz im Suchindex
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adam_text | Beyond Ballyhoo
Motion Picture
Promotion and Gimmicks
by
MARK THOMAS McGEE
McFarland amp; Company, Inc , Publishers
Jefferson, North Carolina, and London
Table of Contents
Preface xi
One She Was a Plant, of Course 1
Two Can You Take Percepto? 19
Three They ll Talk About Spyros Skouras 37
Four It Comes Right at You 59
Five Blubberscope, Whatever 99
Six Witch Deflectors and Fear Flashers 125
Seven 16 Cameras! 1,600 Camels! 141
IX
X TABLE OF CONTENTS
Eight Spots Before Your Ears 163
Nine Epilogue: The Good Old Days 193
Filmography of Works Mentioned in Text 195
Bibliography 225
Index 227
|
any_adam_object | 1 |
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bvnumber | BV002434718 |
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ctrlnum | (OCoLC)19630022 (DE-599)BVBBV002434718 |
dewey-full | 659.1/979143 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1/979143 |
dewey-search | 659.1/979143 |
dewey-sort | 3659.1 6979143 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
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illustrated | Illustrated |
indexdate | 2024-07-09T15:45:12Z |
institution | BVB |
isbn | 0899504353 |
language | English |
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physical | XIII, 237 S. Ill. |
publishDate | 1989 |
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publisher | McFarland |
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spelling | McGee, Mark Thomas Verfasser aut Beyond Ballyhoo motion picture, promotion and gimmicks by Mark Thomas McGee Jefferson, NC u.a. McFarland 1989 XIII, 237 S. Ill. txt rdacontent n rdamedia nc rdacarrier This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher. Film Advertising Motion pictures Cinematography Special effects Filmwerbung (DE-588)4248194-6 gnd rswk-swf Filmtrick (DE-588)4194274-7 gnd rswk-swf Filmtrick (DE-588)4194274-7 s DE-604 Filmwerbung (DE-588)4248194-6 s HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001580422&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | McGee, Mark Thomas Beyond Ballyhoo motion picture, promotion and gimmicks Film Advertising Motion pictures Cinematography Special effects Filmwerbung (DE-588)4248194-6 gnd Filmtrick (DE-588)4194274-7 gnd |
subject_GND | (DE-588)4248194-6 (DE-588)4194274-7 |
title | Beyond Ballyhoo motion picture, promotion and gimmicks |
title_auth | Beyond Ballyhoo motion picture, promotion and gimmicks |
title_exact_search | Beyond Ballyhoo motion picture, promotion and gimmicks |
title_full | Beyond Ballyhoo motion picture, promotion and gimmicks by Mark Thomas McGee |
title_fullStr | Beyond Ballyhoo motion picture, promotion and gimmicks by Mark Thomas McGee |
title_full_unstemmed | Beyond Ballyhoo motion picture, promotion and gimmicks by Mark Thomas McGee |
title_short | Beyond Ballyhoo |
title_sort | beyond ballyhoo motion picture promotion and gimmicks |
title_sub | motion picture, promotion and gimmicks |
topic | Film Advertising Motion pictures Cinematography Special effects Filmwerbung (DE-588)4248194-6 gnd Filmtrick (DE-588)4194274-7 gnd |
topic_facet | Film Advertising Motion pictures Cinematography Special effects Filmwerbung Filmtrick |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001580422&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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