Unternehmenskommunikation: Grundlagen, Strategien, Instrumente
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Frankfurt am Main
Frankfurter Allg. Zeitung u.a.
1989
|
Schlagworte: | |
Beschreibung: | 416 S. graph. Darst. |
ISBN: | 3409199330 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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003 | DE-604 | ||
005 | 20120627 | ||
007 | t | ||
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020 | |a 3409199330 |9 3-409-19933-0 | ||
035 | |a (OCoLC)22626043 | ||
035 | |a (DE-599)BVBBV002304289 | ||
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084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
084 | |a WIR 575f |2 stub | ||
100 | 1 | |a Beger, Rudolf |e Verfasser |4 aut | |
245 | 1 | 0 | |a Unternehmenskommunikation |b Grundlagen, Strategien, Instrumente |c Rudolf Beger ; Hans-Dieter Gärtner ; Rainer Mathes |
264 | 1 | |a Frankfurt am Main |b Frankfurter Allg. Zeitung u.a. |c 1989 | |
300 | |a 416 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 7 | |a Communicatie |2 gtt | |
650 | 7 | |a Ondernemingen |2 gtt | |
650 | 4 | |a Kommunikation | |
650 | 4 | |a Communication in management | |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 1 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Gärtner, Hans-Dieter |e Verfasser |4 aut | |
700 | 1 | |a Mathes, Rainer |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-001514419 |
Datensatz im Suchindex
DE-BY-862_location | 2801 |
---|---|
DE-BY-FWS_call_number | 2801/1991:3156 |
DE-BY-FWS_katkey | 55781 |
DE-BY-FWS_media_number | 083100410176 |
_version_ | 1806195757637697536 |
any_adam_object | |
author | Beger, Rudolf Gärtner, Hans-Dieter Mathes, Rainer |
author_facet | Beger, Rudolf Gärtner, Hans-Dieter Mathes, Rainer |
author_role | aut aut aut |
author_sort | Beger, Rudolf |
author_variant | r b rb h d g hdg r m rm |
building | Verbundindex |
bvnumber | BV002304289 |
callnumber-first | H - Social Science |
callnumber-label | HD30 |
callnumber-raw | HD30.3.B44 1989 |
callnumber-search | HD30.3.B44 1989 |
callnumber-sort | HD 230.3 B44 41989 |
callnumber-subject | HD - Industries, Land Use, Labor |
classification_rvk | AP 14450 AP 15500 QP 342 QP 345 QP 637 |
classification_tum | WIR 575f |
ctrlnum | (OCoLC)22626043 (DE-599)BVBBV002304289 |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV002304289 |
illustrated | Illustrated |
indexdate | 2024-08-01T16:28:22Z |
institution | BVB |
isbn | 3409199330 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001514419 |
oclc_num | 22626043 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-384 DE-859 DE-473 DE-BY-UBG DE-70 DE-862 DE-BY-FWS DE-703 DE-945 DE-824 DE-20 DE-1049 DE-1102 DE-M49 DE-BY-TUM DE-N2 DE-706 DE-521 DE-523 DE-634 DE-B170 DE-2070s DE-188 |
owner_facet | DE-19 DE-BY-UBM DE-384 DE-859 DE-473 DE-BY-UBG DE-70 DE-862 DE-BY-FWS DE-703 DE-945 DE-824 DE-20 DE-1049 DE-1102 DE-M49 DE-BY-TUM DE-N2 DE-706 DE-521 DE-523 DE-634 DE-B170 DE-2070s DE-188 |
physical | 416 S. graph. Darst. |
publishDate | 1989 |
publishDateSearch | 1989 |
publishDateSort | 1989 |
publisher | Frankfurter Allg. Zeitung u.a. |
record_format | marc |
spellingShingle | Beger, Rudolf Gärtner, Hans-Dieter Mathes, Rainer Unternehmenskommunikation Grundlagen, Strategien, Instrumente Communicatie gtt Ondernemingen gtt Kommunikation Communication in management Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
subject_GND | (DE-588)4061963-1 (DE-588)4043188-5 (DE-588)4031883-7 |
title | Unternehmenskommunikation Grundlagen, Strategien, Instrumente |
title_auth | Unternehmenskommunikation Grundlagen, Strategien, Instrumente |
title_exact_search | Unternehmenskommunikation Grundlagen, Strategien, Instrumente |
title_full | Unternehmenskommunikation Grundlagen, Strategien, Instrumente Rudolf Beger ; Hans-Dieter Gärtner ; Rainer Mathes |
title_fullStr | Unternehmenskommunikation Grundlagen, Strategien, Instrumente Rudolf Beger ; Hans-Dieter Gärtner ; Rainer Mathes |
title_full_unstemmed | Unternehmenskommunikation Grundlagen, Strategien, Instrumente Rudolf Beger ; Hans-Dieter Gärtner ; Rainer Mathes |
title_short | Unternehmenskommunikation |
title_sort | unternehmenskommunikation grundlagen strategien instrumente |
title_sub | Grundlagen, Strategien, Instrumente |
topic | Communicatie gtt Ondernemingen gtt Kommunikation Communication in management Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
topic_facet | Communicatie Ondernemingen Kommunikation Communication in management Unternehmen Öffentlichkeitsarbeit |
work_keys_str_mv | AT begerrudolf unternehmenskommunikationgrundlagenstrategieninstrumente AT gartnerhansdieter unternehmenskommunikationgrundlagenstrategieninstrumente AT mathesrainer unternehmenskommunikationgrundlagenstrategieninstrumente |
THWS Schweinfurt Magazin
Signatur: |
2801 1991:3156 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |