Werbung ohne Mythos: = Reality in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Kindler
1963
|
| Schlagworte: | |
| Beschreibung: | Aus dem Amerikan. übers. |
| Beschreibung: | 176 S. graph. Darst. |
Internformat
MARC
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Reeves, Rosser |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Reality in advertising |
| 245 | 1 | 0 | |a Werbung ohne Mythos |b = Reality in advertising |c Rosser Reeves |
| 246 | 1 | 1 | |a Reality in advertising |
| 264 | 1 | |a München |b Kindler |c 1963 | |
| 300 | |a 176 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Aus dem Amerikan. übers. | ||
| 650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbemittel |0 (DE-588)4133375-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001503088 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 980 | 4 | |a (DE-12)AK18160910 | |
Datensatz im Suchindex
| _version_ | 1804116746670440448 |
|---|---|
| any_adam_object | |
| author | Reeves, Rosser |
| author_facet | Reeves, Rosser |
| author_role | aut |
| author_sort | Reeves, Rosser |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV002287042 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)644072929 (DE-599)BVBBV002287042 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002287042 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:43:25Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001503088 |
| oclc_num | 644072929 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-861 DE-355 DE-BY-UBR DE-20 DE-29 DE-824 DE-945 DE-19 DE-BY-UBM DE-706 DE-83 DE-188 |
| owner_facet | DE-12 DE-384 DE-861 DE-355 DE-BY-UBR DE-20 DE-29 DE-824 DE-945 DE-19 DE-BY-UBM DE-706 DE-83 DE-188 |
| physical | 176 S. graph. Darst. |
| publishDate | 1963 |
| publishDateSearch | 1963 |
| publishDateSort | 1963 |
| publisher | Kindler |
| record_format | marc |
| spelling | Reeves, Rosser Verfasser aut Reality in advertising Werbung ohne Mythos = Reality in advertising Rosser Reeves München Kindler 1963 176 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Aus dem Amerikan. übers. Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbemittel (DE-588)4133375-5 s 1\p DE-604 Anzeigenwerbung (DE-588)4112549-6 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Reeves, Rosser Werbung ohne Mythos = Reality in advertising Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| subject_GND | (DE-588)4133375-5 (DE-588)4065541-6 (DE-588)4112549-6 |
| title | Werbung ohne Mythos = Reality in advertising |
| title_alt | Reality in advertising |
| title_auth | Werbung ohne Mythos = Reality in advertising |
| title_exact_search | Werbung ohne Mythos = Reality in advertising |
| title_full | Werbung ohne Mythos = Reality in advertising Rosser Reeves |
| title_fullStr | Werbung ohne Mythos = Reality in advertising Rosser Reeves |
| title_full_unstemmed | Werbung ohne Mythos = Reality in advertising Rosser Reeves |
| title_short | Werbung ohne Mythos |
| title_sort | werbung ohne mythos reality in advertising |
| title_sub | = Reality in advertising |
| topic | Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| topic_facet | Werbemittel Werbung Anzeigenwerbung |
| work_keys_str_mv | AT reevesrosser realityinadvertising AT reevesrosser werbungohnemythosrealityinadvertising |