Marketing management: cases and readings
Gespeichert in:
Weitere Verfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Santa Monica, Calif.
Goodyear Publ. Co.
1980
|
Schlagworte: | |
Beschreibung: | XIII, 498 S.: Ill., graph. Darst., Tab. |
ISBN: | 0876206062 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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035 | |a (OCoLC)5310529 | ||
035 | |a (DE-599)BVBBV002246539 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-91 |a DE-703 |a DE-739 |a DE-188 | ||
050 | 0 | |a HF5415.13 | |
082 | 0 | |a 658.8/00973 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
245 | 1 | 0 | |a Marketing management |b cases and readings |c Hrsg. von Dennis H. Tootelian ; Ralph M. Gaedeke ; Leete A. Thompson |
264 | 1 | |a Santa Monica, Calif. |b Goodyear Publ. Co. |c 1980 | |
300 | |a XIII, 498 S.: Ill., graph. Darst., Tab. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing |z United States |x Management | |
650 | 4 | |a Marketing |z United States |x Management |v Case studies | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
651 | 4 | |a USA | |
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655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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700 | 1 | |a Thompson, Leete A. |4 edt | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author2 | Tootelian, Dennis H. Gaedeke, Ralph M. Thompson, Leete A. |
author2_role | edt edt edt |
author2_variant | d h t dh dht r m g rm rmg l a t la lat |
author_facet | Tootelian, Dennis H. Gaedeke, Ralph M. Thompson, Leete A. |
building | Verbundindex |
bvnumber | BV002246539 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.13 |
callnumber-search | HF5415.13 |
callnumber-sort | HF 45415.13 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)5310529 (DE-599)BVBBV002246539 |
dewey-full | 658.8/00973 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/00973 |
dewey-search | 658.8/00973 |
dewey-sort | 3658.8 3973 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre_facet | Aufsatzsammlung Fallstudiensammlung |
geographic | USA |
geographic_facet | USA |
id | DE-604.BV002246539 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T15:42:43Z |
institution | BVB |
isbn | 0876206062 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001476365 |
oclc_num | 5310529 |
open_access_boolean | |
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owner_facet | DE-91 DE-BY-TUM DE-703 DE-739 DE-188 |
physical | XIII, 498 S.: Ill., graph. Darst., Tab. |
publishDate | 1980 |
publishDateSearch | 1980 |
publishDateSort | 1980 |
publisher | Goodyear Publ. Co. |
record_format | marc |
spelling | Marketing management cases and readings Hrsg. von Dennis H. Tootelian ; Ralph M. Gaedeke ; Leete A. Thompson Santa Monica, Calif. Goodyear Publ. Co. 1980 XIII, 498 S.: Ill., graph. Darst., Tab. txt rdacontent n rdamedia nc rdacarrier Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf USA (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Tootelian, Dennis H. edt Gaedeke, Ralph M. edt Thompson, Leete A. edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Marketing management cases and readings Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4143413-4 (DE-588)4522595-3 |
title | Marketing management cases and readings |
title_auth | Marketing management cases and readings |
title_exact_search | Marketing management cases and readings |
title_full | Marketing management cases and readings Hrsg. von Dennis H. Tootelian ; Ralph M. Gaedeke ; Leete A. Thompson |
title_fullStr | Marketing management cases and readings Hrsg. von Dennis H. Tootelian ; Ralph M. Gaedeke ; Leete A. Thompson |
title_full_unstemmed | Marketing management cases and readings Hrsg. von Dennis H. Tootelian ; Ralph M. Gaedeke ; Leete A. Thompson |
title_short | Marketing management |
title_sort | marketing management cases and readings |
title_sub | cases and readings |
topic | Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketing United States Management Marketing United States Management Case studies Marketing Marketingmanagement USA Aufsatzsammlung Fallstudiensammlung |
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