Advertising management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Prentice-Hall Internat.
1987
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 564 S. graph. Darst. |
| ISBN: | 0130160490 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002238316 | ||
| 003 | DE-604 | ||
| 005 | 20150723 | ||
| 007 | t | ||
| 008 | 891120s1987 d||| |||| 00||| eng d | ||
| 020 | |a 0130160490 |9 0-13-016049-0 | ||
| 035 | |a (OCoLC)17327670 | ||
| 035 | |a (DE-599)BVBBV002238316 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-83 | ||
| 050 | 0 | |a HF5821 | |
| 080 | |a 659 | ||
| 082 | 0 | |a 659.1 |2 19 | |
| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Advertising management |c David A. Aaker; John G. Myers |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b Prentice-Hall Internat. |c 1987 | |
| 300 | |a XII, 564 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Décision marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verkauf |0 (DE-588)4117346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verkauf |0 (DE-588)4117346-6 |D s |
| 689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 1 | 2 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Myers, John G. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001471047 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804116693814870016 |
|---|---|
| any_adam_object | |
| author | Aaker, David A. 1938- Myers, John G. |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- Myers, John G. |
| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa j g m jg jgm |
| building | Verbundindex |
| bvnumber | BV002238316 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)17327670 (DE-599)BVBBV002238316 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV002238316 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:42:34Z |
| institution | BVB |
| isbn | 0130160490 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001471047 |
| oclc_num | 17327670 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-83 |
| owner_facet | DE-19 DE-BY-UBM DE-83 |
| physical | XII, 564 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Prentice-Hall Internat. |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker; John G. Myers 3. ed. London [u.a.] Prentice-Hall Internat. 1987 XII, 564 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Décision marketing Publicité Publicité ram Werbeplanung (DE-588)4130474-3 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 Myers, John G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Myers, John G. Advertising management Advertising Décision marketing Publicité Publicité ram Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4117346-6 (DE-588)4133682-3 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | Advertising management |
| title_auth | Advertising management |
| title_exact_search | Advertising management |
| title_full | Advertising management David A. Aaker; John G. Myers |
| title_fullStr | Advertising management David A. Aaker; John G. Myers |
| title_full_unstemmed | Advertising management David A. Aaker; John G. Myers |
| title_short | Advertising management |
| title_sort | advertising management |
| topic | Advertising Décision marketing Publicité Publicité ram Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Advertising Décision marketing Publicité Werbeplanung Verkauf Werbestrategie Werbung Marketing Management |
| work_keys_str_mv | AT aakerdavida advertisingmanagement AT myersjohng advertisingmanagement |