Audience responses to media diversification: coping with plenty
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, N.J. u.a.
Erlbaum
1989
|
| Schriftenreihe: | Communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 376 S. |
| ISBN: | 0805802290 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Audience Responses
to
Media Diversification
Coping With Plenty
Edited by
Lee B Becker
The Ohio State University
Klaus Schoenbach
Academy for Music and Theater, Hannover
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS
1989 Hillsdale, New Jersey Hove and London
Contents
List of Contributors xiii
Preface xvii
1 When Media Content Diversifies:
Anticipating Audience Behaviors 1
Lee B Becker and Klaus Schoenbach
The Research Project and the Book 2
Media,,Mass Media, and New Media 5
Earlier Periods of Change in the
Media Environment 6
The Nature of Change in
Audience Behavior 9
Theoretical Perspectives on Audience
Behaviors 10
2 The Netherlands: The Cable
Replaces the Antenna 29
Frank Olderaan and Nick Jankowski
Media Policy 30
Changes in Dutch Media Landscape 31
Audience Responses 37
Conclusions 46
viii CONTENTS
,5 Belgium: Language Division
Internationalized 51
Roselyne Bouillin-Dartevelle
The Audio-Visual Landscape in Belgium 51
Audience Behavior 55
Conclusions 66
4 The UK: Measured Expansion
on a Variety of Fronts 71
Barrie Gunter
Television in the Home 72
Enhancement to the TV Sets 73
The Changing Shape of Broadcast Television:
Channel Four 75
Television in the Early Morning 77
Teletext 80
Developments in Home Viewing 82
Impact of VCR on Conventional TV Viewing 84
Cable Television 84
The Future 86
5 The UK: The Constancy
of Audience Behavior 91
Joseph Mallory Wober
Methods of Study 92
Personal Viewer Characteristics 93
Patterns of Viewing Behavior: Program Loyalty 97
Response to Variations in Availability 99
Implications for the New Media Forms 104
U Sweden: Opening the Doors—Cautiously 109
Ulla Johnsson-Smaragdi
The Swedish Media Scene 110
Audience Use of New Media 117
Summary 127
/ Switzerland: A Multilingual Culture
Tries to Keep Its Identity 133
Heinz Bonfadelli and Walter Haettenschwiler
CONTENTS ix
Media System 133
The Changing Media Environment:
New Options Available to the Audience 135
Cable and Satellite Television:
Commercialization and Internationalization 135
Video Recorder and Pay TV:
Personalization and Flexibility 138
Local Radio and Television: Decentralization,
Local Focus, and Participation 139
Information Services: Teletext and Videotext 141
Audience Responses to Changing Media Environment 142
Television Channel Choice:
Competition Versus Complementarity 142
TV Environment and Stimulation of TV Use 148
VCR: Individualization and Personalization of
TV Viewing 150
Radio Listening: Audience Fragmentation 151
Teletext Versus Videotext: Different Success
of Information Services 154
Summary and Conclusions 154
O France: Experimenting with Pay TV
and Viewdata 159
Isabelle Pailliart
Introduction 159
Television 159
Videocassette Recorders 164
Viewdata 165
Conclusions 166
Sks Federal Republic of Germany:
Social Experimentation with Cable
and Commercial Television 167
Elisabeth Noelle-Neumann and Ruediger Schulz
Methods 770
Measuring Media Effects:
A Methodological Discussion 173
Acceptance of Cable TV 777
Changes in Viewing Habits Resulting
From Competition Within Television 188
Changes in the Competition Between Media :192
x CONTENTS
More Interest In Local and Regional News 201
Effects on the Use of Leisure Time 204
Effects of Cable TV on Children 204
An Improvement in Family Life
Due to Cable Television? 270
Summary 277
XU Federal Republic of Germany:
f Developing the Entertainment Option 225
I Albrecht Kutteroff, Barbara Pfetsch,
and Klaus Schoenbach
New Media Technologies in West Germany 225
The Design of the Studies 228
Distribution and Acceptance of the New Media 257
Quantity and Composition of New Media Use 234
The Temporal Demands of New Media Use 241
Functions of the New Media 246
Conclusions 251
I 1 Italy: A Broadcast Explosion 255
Paolo Martini and Gianpietro Mazzoleni
A Decade of Unrest in the Media Field 255
Development of Options 257
Nature of Audience Responses 260
Conclusions 266
XZ Australia: Hollywood Goes
Down Under and Out Back 267
R Warwick Blood
The Changing Television Landscape 268
Media Habits 277
Conclusions 277
1 3 New Zealand: The VCR Is
the Only Alternative 281
Geoff Lealand
Diversification Begins 282
Audience Responses to Change 286
Summary 289
CONTENTS xi
1 4 United States: Cable Eases Its Way
Into the Household 291
Lee B Becker, Pamela J Creedon,
R Warwick Blood, and Eric S Fredin
*
Overview of the U S Media System 292,
Changes in the U S Media System 293
Literature on Audience Reactions
to Media Change 295
Content of Cable and the VCR 297
The Nature of Expected Change
in Audience Behavior 298
National Trends in Media Use in the 1980s 299
Columbus, Ohio, Trend Analyses 304
Static Correlates of Subscription
to Cable in Columbus 572
Conclusions 325
1 5 United States:
Changing Perceptions of Television 333
Vernone M Sparkes and Jeffrey P Delbel
Background 334
Useful Change Models 335
Methodological Considerations 338
Data Bases 339
Adoption Behavior 547
Viewing Behavior 342
Resource Allocation 345
Summary and Conclusions 348
XO The Audience Copes with Plenty:
Patterns of Reactions to Media Changes 353
Klaus Schoenbach and Lee B Becker
Country-by-Country Reviews 354
Medium-by-Medium Comparisons 360
Conclusions 362
Author Index 367
Subject Index 373
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| language | English |
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| publishDate | 1989 |
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| spelling | Audience responses to media diversification coping with plenty ed. by Lee B. Becker ... Hillsdale, N.J. u.a. Erlbaum 1989 XVIII, 376 S. txt rdacontent n rdamedia nc rdacarrier Communication Massenmedien (DE-588)4037877-9 gnd rswk-swf Wirkung (DE-588)4190021-2 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s Publikum (DE-588)4047764-2 s DE-604 Wirkung (DE-588)4190021-2 s Becker, Lee B. Sonstige oth HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001338347&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Audience responses to media diversification coping with plenty Massenmedien (DE-588)4037877-9 gnd Wirkung (DE-588)4190021-2 gnd Publikum (DE-588)4047764-2 gnd |
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| title | Audience responses to media diversification coping with plenty |
| title_auth | Audience responses to media diversification coping with plenty |
| title_exact_search | Audience responses to media diversification coping with plenty |
| title_full | Audience responses to media diversification coping with plenty ed. by Lee B. Becker ... |
| title_fullStr | Audience responses to media diversification coping with plenty ed. by Lee B. Becker ... |
| title_full_unstemmed | Audience responses to media diversification coping with plenty ed. by Lee B. Becker ... |
| title_short | Audience responses to media diversification |
| title_sort | audience responses to media diversification coping with plenty |
| title_sub | coping with plenty |
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