Marketing management: A planning approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley
1978
|
| Series: | Addison-Wesley series in marketing.
|
| Subjects: | |
| Physical Description: | XXVIII,576 S. graph.Darst. |
| ISBN: | 0201030578 |
Staff View
MARC
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV001990379 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:38:29Z |
| institution | BVB |
| isbn | 0201030578 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001298219 |
| oclc_num | 4246466 |
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| owner | DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | XXVIII,576 S. graph.Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | Addison-Wesley series in marketing. |
| spelling | Hughes, George D. Verfasser aut Marketing management A planning approach David G. Hughes Reading, Mass. Addison-Wesley 1978 XXVIII,576 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Addison-Wesley series in marketing. Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Hughes, George D. Marketing management A planning approach Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management A planning approach |
| title_auth | Marketing management A planning approach |
| title_exact_search | Marketing management A planning approach |
| title_full | Marketing management A planning approach David G. Hughes |
| title_fullStr | Marketing management A planning approach David G. Hughes |
| title_full_unstemmed | Marketing management A planning approach David G. Hughes |
| title_short | Marketing management |
| title_sort | marketing management a planning approach |
| title_sub | A planning approach |
| topic | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Planning Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT hughesgeorged marketingmanagementaplanningapproach |