Marketing management: A planning approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass.
Addison-Wesley
1978
|
| Schriftenreihe: | Addison-Wesley series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XXVIII,576 S. graph.Darst. |
| ISBN: | 0201030578 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV001990379 | ||
| 003 | DE-604 | ||
| 005 | 20151022 | ||
| 007 | t | ||
| 008 | 890928s1978 d||| |||| 00||| eng d | ||
| 020 | |a 0201030578 |9 0-201-03057-8 | ||
| 035 | |a (OCoLC)4246466 | ||
| 035 | |a (DE-599)BVBBV001990379 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-355 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 18 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hughes, George D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b A planning approach |c David G. Hughes |
| 264 | 1 | |a Reading, Mass. |b Addison-Wesley |c 1978 | |
| 300 | |a XXVIII,576 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Addison-Wesley series in marketing. | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Gestion - Cas, Études de | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Planning |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001298219 | ||
Datensatz im Suchindex
| _version_ | 1804116436917944320 |
|---|---|
| any_adam_object | |
| author | Hughes, George D. |
| author_facet | Hughes, George D. |
| author_role | aut |
| author_sort | Hughes, George D. |
| author_variant | g d h gd gdh |
| building | Verbundindex |
| bvnumber | BV001990379 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4246466 (DE-599)BVBBV001990379 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV001990379 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:38:29Z |
| institution | BVB |
| isbn | 0201030578 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001298219 |
| oclc_num | 4246466 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | XXVIII,576 S. graph.Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | Addison-Wesley series in marketing. |
| spelling | Hughes, George D. Verfasser aut Marketing management A planning approach David G. Hughes Reading, Mass. Addison-Wesley 1978 XXVIII,576 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Addison-Wesley series in marketing. Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Hughes, George D. Marketing management A planning approach Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management A planning approach |
| title_auth | Marketing management A planning approach |
| title_exact_search | Marketing management A planning approach |
| title_full | Marketing management A planning approach David G. Hughes |
| title_fullStr | Marketing management A planning approach David G. Hughes |
| title_full_unstemmed | Marketing management A planning approach David G. Hughes |
| title_short | Marketing management |
| title_sort | marketing management a planning approach |
| title_sub | A planning approach |
| topic | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Planning Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT hughesgeorged marketingmanagementaplanningapproach |