Werbe-Management: Kompendium des modernen Werbewissens
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Gernsbach
Dt. Betriebswirte-Verl.
1977
|
| Schlagworte: | |
| Beschreibung: | 173 S. graph. Darst. |
| ISBN: | 3921099404 |
Internformat
MARC
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| 245 | 1 | 0 | |a Werbe-Management |b Kompendium des modernen Werbewissens |c Malte W. Wilkes ; Rolf Siebert |
| 264 | 1 | |a Gernsbach |b Dt. Betriebswirte-Verl. |c 1977 | |
| 300 | |a 173 S. |b graph. Darst. | ||
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| 650 | 4 | |a Advertising laws |z Germany (West) | |
| 650 | 4 | |a Advertising |z Germany (West) |x Management | |
| 650 | 4 | |a Marketing |z Germany (West) |x Management | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Siebert, Rolf |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
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| any_adam_object | |
| author | Wilkes, Malte W. Siebert, Rolf |
| author_GND | (DE-588)135801338 |
| author_facet | Wilkes, Malte W. Siebert, Rolf |
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| author_sort | Wilkes, Malte W. |
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| building | Verbundindex |
| bvnumber | BV001988567 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.G4 |
| callnumber-search | HF5813.G4 |
| callnumber-sort | HF 45813 G4 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)311478852 (DE-599)BVBBV001988567 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001988567 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T00:27:26Z |
| institution | BVB |
| isbn | 3921099404 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001297041 |
| oclc_num | 311478852 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-898 DE-BY-UBR DE-19 DE-BY-UBM DE-83 DE-B170 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-898 DE-BY-UBR DE-19 DE-BY-UBM DE-83 DE-B170 DE-188 |
| physical | 173 S. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Dt. Betriebswirte-Verl. |
| record_format | marc |
| spelling | Wilkes, Malte W. Verfasser (DE-588)135801338 aut Werbe-Management Kompendium des modernen Werbewissens Malte W. Wilkes ; Rolf Siebert Gernsbach Dt. Betriebswirte-Verl. 1977 173 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising laws Germany (West) Advertising Germany (West) Management Marketing Germany (West) Management Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Siebert, Rolf Verfasser aut |
| spellingShingle | Wilkes, Malte W. Siebert, Rolf Werbe-Management Kompendium des modernen Werbewissens Advertising laws Germany (West) Advertising Germany (West) Management Marketing Germany (West) Management Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Werbe-Management Kompendium des modernen Werbewissens |
| title_auth | Werbe-Management Kompendium des modernen Werbewissens |
| title_exact_search | Werbe-Management Kompendium des modernen Werbewissens |
| title_full | Werbe-Management Kompendium des modernen Werbewissens Malte W. Wilkes ; Rolf Siebert |
| title_fullStr | Werbe-Management Kompendium des modernen Werbewissens Malte W. Wilkes ; Rolf Siebert |
| title_full_unstemmed | Werbe-Management Kompendium des modernen Werbewissens Malte W. Wilkes ; Rolf Siebert |
| title_short | Werbe-Management |
| title_sort | werbe management kompendium des modernen werbewissens |
| title_sub | Kompendium des modernen Werbewissens |
| topic | Advertising laws Germany (West) Advertising Germany (West) Management Marketing Germany (West) Management Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising laws Germany (West) Advertising Germany (West) Management Marketing Germany (West) Management Werbung |
| work_keys_str_mv | AT wilkesmaltew werbemanagementkompendiumdesmodernenwerbewissens AT siebertrolf werbemanagementkompendiumdesmodernenwerbewissens |