Holdings: Psychologische Marktforschung

Psychologische Marktforschung:

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Bibliographic Details
Main Author:	Salcher, Ernst F. 1943- (Author)
Format:	Book
Language:	German
Published:	Berlin [u.a.] de Gruyter 1978
Edition:	1. Aufl.
Series:	Marketing-Management 4
Subjects:	Psychologie Marketing research Motivation research (Marketing) Advertising > Psychological aspects Marktpsychologie Marktforschung Werbepsychologie
Item Description:	Literaturverz. S. 373 - 378
Physical Description:	383 S. Ill., graph. Darst.
ISBN:	3110068818

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MARC


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250			\|a 1. Aufl.
264		1	\|a Berlin [u.a.] \|b de Gruyter \|c 1978
300			\|a 383 S. \|b Ill., graph. Darst.
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Record in the Search Index

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author	Salcher, Ernst F. 1943-
author_GND	(DE-588)133267687
author_facet	Salcher, Ernst F. 1943-
author_role	aut
author_sort	Salcher, Ernst F. 1943-
author_variant	e f s ef efs
building	Verbundindex
bvnumber	BV001988411
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2.S15
callnumber-search	HF5415.2.S15
callnumber-sort	HF 45415.2 S15
callnumber-subject	HF - Commerce
classification_rvk	CW 7500 QP 611
ctrlnum	(OCoLC)263395800 (DE-599)BVBBV001988411
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Psychologie Wirtschaftswissenschaften
edition	1. Aufl.
format	Book
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id	DE-604.BV001988411
illustrated	Illustrated
indexdate	2024-07-09T15:38:27Z
institution	BVB
isbn	3110068818
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-001296940
oclc_num	263395800
open_access_boolean
owner	DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-20 DE-824 DE-858 DE-N2 DE-19 DE-BY-UBM DE-521 DE-B170 DE-11 DE-83 DE-706 DE-634 DE-188 DE-B1550 DE-12
owner_facet	DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-20 DE-824 DE-858 DE-N2 DE-19 DE-BY-UBM DE-521 DE-B170 DE-11 DE-83 DE-706 DE-634 DE-188 DE-B1550 DE-12
physical	383 S. Ill., graph. Darst.
psigel	TUB-nve
publishDate	1978
publishDateSearch	1978
publishDateSort	1978
publisher	de Gruyter
record_format	marc
series	Marketing-Management
series2	Marketing-Management
spelling	Salcher, Ernst F. 1943- Verfasser (DE-588)133267687 aut Psychologische Marktforschung Ernst F. Salcher 1. Aufl. Berlin [u.a.] de Gruyter 1978 383 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing-Management 4 Literaturverz. S. 373 - 378 Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Marktforschung (DE-588)4037630-8 s Werbepsychologie (DE-588)4140889-5 s Psychologie (DE-588)4047704-6 s Marketing-Management 4 (DE-604)BV035416818 4
spellingShingle	Salcher, Ernst F. 1943- Psychologische Marktforschung Marketing-Management Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Marktpsychologie (DE-588)4140888-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbepsychologie (DE-588)4140889-5 gnd
subject_GND	(DE-588)4047704-6 (DE-588)4140888-3 (DE-588)4037630-8 (DE-588)4140889-5
title	Psychologische Marktforschung
title_auth	Psychologische Marktforschung
title_exact_search	Psychologische Marktforschung
title_full	Psychologische Marktforschung Ernst F. Salcher
title_fullStr	Psychologische Marktforschung Ernst F. Salcher
title_full_unstemmed	Psychologische Marktforschung Ernst F. Salcher
title_short	Psychologische Marktforschung
title_sort	psychologische marktforschung
topic	Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Marktpsychologie (DE-588)4140888-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbepsychologie (DE-588)4140889-5 gnd
topic_facet	Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Marktpsychologie Marktforschung Werbepsychologie
volume_link	(DE-604)BV035416818
work_keys_str_mv	AT salcherernstf psychologischemarktforschung

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