Psychologische Marktforschung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin [u.a.]
de Gruyter
1978
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Marketing-Management
4 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 373 - 378 |
| Beschreibung: | 383 S. Ill., graph. Darst. |
| ISBN: | 3110068818 |
Internformat
MARC
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|---|---|---|---|
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| 020 | |a 3110068818 |9 3-11-006881-8 | ||
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| 035 | |a (DE-599)BVBBV001988411 | ||
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| 100 | 1 | |a Salcher, Ernst F. |d 1943- |e Verfasser |0 (DE-588)133267687 |4 aut | |
| 245 | 1 | 0 | |a Psychologische Marktforschung |c Ernst F. Salcher |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Berlin [u.a.] |b de Gruyter |c 1978 | |
| 300 | |a 383 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing-Management |v 4 | |
| 500 | |a Literaturverz. S. 373 - 378 | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Advertising -- Psychological aspects | |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 2 | 1 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 3 | 1 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 4 | 1 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 4 | |5 DE-604 | |
| 830 | 0 | |a Marketing-Management |v 4 |w (DE-604)BV035416818 |9 4 | |
| 940 | 1 | |q TUB-nve | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001296940 | ||
| 980 | 4 | |a (DE-12)AK19100679 | |
Datensatz im Suchindex
| _version_ | 1804116434680283136 |
|---|---|
| any_adam_object | |
| author | Salcher, Ernst F. 1943- |
| author_GND | (DE-588)133267687 |
| author_facet | Salcher, Ernst F. 1943- |
| author_role | aut |
| author_sort | Salcher, Ernst F. 1943- |
| author_variant | e f s ef efs |
| building | Verbundindex |
| bvnumber | BV001988411 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.S15 |
| callnumber-search | HF5415.2.S15 |
| callnumber-sort | HF 45415.2 S15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 611 |
| ctrlnum | (OCoLC)263395800 (DE-599)BVBBV001988411 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV001988411 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:38:27Z |
| institution | BVB |
| isbn | 3110068818 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001296940 |
| oclc_num | 263395800 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-20 DE-824 DE-858 DE-N2 DE-19 DE-BY-UBM DE-521 DE-B170 DE-11 DE-83 DE-706 DE-634 DE-188 DE-B1550 DE-12 |
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| physical | 383 S. Ill., graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | de Gruyter |
| record_format | marc |
| series | Marketing-Management |
| series2 | Marketing-Management |
| spelling | Salcher, Ernst F. 1943- Verfasser (DE-588)133267687 aut Psychologische Marktforschung Ernst F. Salcher 1. Aufl. Berlin [u.a.] de Gruyter 1978 383 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing-Management 4 Literaturverz. S. 373 - 378 Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Marktforschung (DE-588)4037630-8 s Werbepsychologie (DE-588)4140889-5 s Psychologie (DE-588)4047704-6 s Marketing-Management 4 (DE-604)BV035416818 4 |
| spellingShingle | Salcher, Ernst F. 1943- Psychologische Marktforschung Marketing-Management Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Marktpsychologie (DE-588)4140888-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4140888-3 (DE-588)4037630-8 (DE-588)4140889-5 |
| title | Psychologische Marktforschung |
| title_auth | Psychologische Marktforschung |
| title_exact_search | Psychologische Marktforschung |
| title_full | Psychologische Marktforschung Ernst F. Salcher |
| title_fullStr | Psychologische Marktforschung Ernst F. Salcher |
| title_full_unstemmed | Psychologische Marktforschung Ernst F. Salcher |
| title_short | Psychologische Marktforschung |
| title_sort | psychologische marktforschung |
| topic | Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Marktpsychologie (DE-588)4140888-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Marketing research Motivation research (Marketing) Advertising -- Psychological aspects Marktpsychologie Marktforschung Werbepsychologie |
| volume_link | (DE-604)BV035416818 |
| work_keys_str_mv | AT salcherernstf psychologischemarktforschung |