Market-share analysis: evaluating competitive marketing effectiveness
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston u.a.
Kluwer
1988
|
| Series: | International series in quantitative marketing
1. |
| Subjects: | |
| Physical Description: | XV, 279 S. |
| ISBN: | 0898382785 |
Staff View
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| author | Cooper, Lee G. Nakanishi, Masao |
| author_facet | Cooper, Lee G. Nakanishi, Masao |
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| id | DE-604.BV001785620 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:35:59Z |
| institution | BVB |
| isbn | 0898382785 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001203432 |
| oclc_num | 243130293 |
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| physical | XV, 279 S. |
| psigel | TUB-nvmb |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Kluwer |
| record_format | marc |
| series | International series in quantitative marketing |
| series2 | International series in quantitative marketing |
| spelling | Cooper, Lee G. Verfasser aut Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi Boston u.a. Kluwer 1988 XV, 279 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 1. Marktanteil (DE-588)4037625-4 gnd rswk-swf Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Marktanteil (DE-588)4037625-4 s Marktanalyse (DE-588)4037624-2 s Absatzmarktforschung (DE-588)4200056-7 s Nakanishi, Masao Verfasser aut International series in quantitative marketing 1. (DE-604)BV004265073 1 |
| spellingShingle | Cooper, Lee G. Nakanishi, Masao Market-share analysis evaluating competitive marketing effectiveness International series in quantitative marketing Marktanteil (DE-588)4037625-4 gnd Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4037625-4 (DE-588)4200056-7 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4114528-8 |
| title | Market-share analysis evaluating competitive marketing effectiveness |
| title_auth | Market-share analysis evaluating competitive marketing effectiveness |
| title_exact_search | Market-share analysis evaluating competitive marketing effectiveness |
| title_full | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_fullStr | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_full_unstemmed | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_short | Market-share analysis |
| title_sort | market share analysis evaluating competitive marketing effectiveness |
| title_sub | evaluating competitive marketing effectiveness |
| topic | Marktanteil (DE-588)4037625-4 gnd Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marktanteil Absatzmarktforschung Marketing Marktanalyse Mathematisches Modell |
| volume_link | (DE-604)BV004265073 |
| work_keys_str_mv | AT cooperleeg marketshareanalysisevaluatingcompetitivemarketingeffectiveness AT nakanishimasao marketshareanalysisevaluatingcompetitivemarketingeffectiveness |