Market-share analysis: evaluating competitive marketing effectiveness
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
Boston u.a.
Kluwer
1988
|
Schriftenreihe: | International series in quantitative marketing
1. |
Schlagworte: | |
Beschreibung: | XV, 279 S. |
ISBN: | 0898382785 |
Internformat
MARC
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035 | |a (DE-599)BVBBV001785620 | ||
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041 | |a und | ||
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084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
100 | 1 | |a Cooper, Lee G. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Market-share analysis |b evaluating competitive marketing effectiveness |c Lee G. Cooper ; Masao Nakanishi |
264 | 1 | |a Boston u.a. |b Kluwer |c 1988 | |
300 | |a XV, 279 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a International series in quantitative marketing |v 1. | |
650 | 0 | 7 | |a Marktanteil |0 (DE-588)4037625-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Absatzmarktforschung |0 (DE-588)4200056-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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689 | 0 | |5 DE-604 | |
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689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | |5 DE-604 | |
689 | 2 | 0 | |a Marktanalyse |0 (DE-588)4037624-2 |D s |
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689 | 2 | |5 DE-604 | |
689 | 3 | 0 | |a Marktanteil |0 (DE-588)4037625-4 |D s |
689 | 3 | 1 | |a Absatzmarktforschung |0 (DE-588)4200056-7 |D s |
689 | 3 | |5 DE-604 | |
700 | 1 | |a Nakanishi, Masao |e Verfasser |4 aut | |
830 | 0 | |a International series in quantitative marketing |v 1. |w (DE-604)BV004265073 |9 1 | |
940 | 1 | |q TUB-nvmb | |
999 | |a oai:aleph.bib-bvb.de:BVB01-001203432 |
Datensatz im Suchindex
_version_ | 1804116278939484160 |
---|---|
any_adam_object | |
author | Cooper, Lee G. Nakanishi, Masao |
author_facet | Cooper, Lee G. Nakanishi, Masao |
author_role | aut aut |
author_sort | Cooper, Lee G. |
author_variant | l g c lg lgc m n mn |
building | Verbundindex |
bvnumber | BV001785620 |
classification_rvk | QP 611 QP 612 |
ctrlnum | (OCoLC)243130293 (DE-599)BVBBV001785620 |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV001785620 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T15:35:59Z |
institution | BVB |
isbn | 0898382785 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001203432 |
oclc_num | 243130293 |
open_access_boolean | |
owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-83 |
owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-83 |
physical | XV, 279 S. |
psigel | TUB-nvmb |
publishDate | 1988 |
publishDateSearch | 1988 |
publishDateSort | 1988 |
publisher | Kluwer |
record_format | marc |
series | International series in quantitative marketing |
series2 | International series in quantitative marketing |
spelling | Cooper, Lee G. Verfasser aut Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi Boston u.a. Kluwer 1988 XV, 279 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 1. Marktanteil (DE-588)4037625-4 gnd rswk-swf Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Marktanteil (DE-588)4037625-4 s Marktanalyse (DE-588)4037624-2 s Absatzmarktforschung (DE-588)4200056-7 s Nakanishi, Masao Verfasser aut International series in quantitative marketing 1. (DE-604)BV004265073 1 |
spellingShingle | Cooper, Lee G. Nakanishi, Masao Market-share analysis evaluating competitive marketing effectiveness International series in quantitative marketing Marktanteil (DE-588)4037625-4 gnd Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
subject_GND | (DE-588)4037625-4 (DE-588)4200056-7 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4114528-8 |
title | Market-share analysis evaluating competitive marketing effectiveness |
title_auth | Market-share analysis evaluating competitive marketing effectiveness |
title_exact_search | Market-share analysis evaluating competitive marketing effectiveness |
title_full | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
title_fullStr | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
title_full_unstemmed | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
title_short | Market-share analysis |
title_sort | market share analysis evaluating competitive marketing effectiveness |
title_sub | evaluating competitive marketing effectiveness |
topic | Marktanteil (DE-588)4037625-4 gnd Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
topic_facet | Marktanteil Absatzmarktforschung Marketing Marktanalyse Mathematisches Modell |
volume_link | (DE-604)BV004265073 |
work_keys_str_mv | AT cooperleeg marketshareanalysisevaluatingcompetitivemarketingeffectiveness AT nakanishimasao marketshareanalysisevaluatingcompetitivemarketingeffectiveness |