Introduction to mass communications:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Harper & Row
1988
|
| Ausgabe: | 9. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 589 S. Ill., graph. Darst. |
| ISBN: | 0060401818 |
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MARC
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Datensatz im Suchindex
| _version_ | 1804115733717712896 |
|---|---|
| adam_text | Ninth Edition
Warren K Agee
University of Georgia
Phillip H Ault
South Bend Tribune
Edwin Emery
University of Minnesota
(ft HARPER amp; ROW PUBLISHERS, New York
I Cambridge, Philadelphia, San Francisco, Washington, London, Mexico City, Sao Paulo, Singapore, Sydney
Contents
PREFACE xiii
PART ONE: THE ROLE OF MASS COMMUNICATIONS 1
CHAPTER 1: The Communication Explosion 3
The Electronics Revolution 4
The Media and Their Purpose 6
Satellites and Computers 7
Technology s Impact on the Media 10
Areas of Danger 18
CHAPTER 2: The Media and Society 21
Examples of Media Impact 22
The Media as Messengers 23
How Much Media Poiver? 23
Ethical and Moral Leadership 26
The Media and Politics 28
The Media and the Economy 28
The Media and Social Change 30
Summary • 32
CHAPTER 3: Mass Communication:
Process and Effects 33
What Communication Means 34
The Communication Process 36
Communication: How Much Effect? 39
The Conventional Wisdom 40
Early Theories of Powerful Effects 42
Scientific Studies: Minimal Effects 43
Consistency Theories: Selective Perception 45
Media Systems and Agenda-Setting 45
McLuhan s Hot and Cool Media 48
Uses and Gratifications Research 49
The Powerful Media Revisited 50
PART TWO: THE PRINT MEDIA 55
CHAPTER 4: Historic Press Freedoms 57
Society s Crucial Freedoms 58
The Right to Print 61
The Right to Criticize 66
The Right to Report 69
CHAPTER 5: Growth of Newspapers 73
The Basic Editorial Functions 74
The Colonial Press 75
Press of the New Republic 77
The Penny Press 79
The Personal Editors 82
The New Journalism 83
The People s Champions:
Pulitzer, Hearst, Scripps 86
Twentieth-Century News Trends 89
Another New Journalism 93
The Black Press 94
Latino and Native American Media 97
Some Current Newspaper Leaders 98
CHARTER 6: Newspapers Today 101
The Changing Newspaper 102
Broad Range of Publications 104
General Organization of Newspapers 106
The Evolving Newspaper Pattern 107
Opportunities in Newspaper Work 112
The Business Side of Newspapers 116
Salaries 118
The Production Process 119
The Weekly Newspaper 122
The Daily Newspaper 124
The Metropolitan Press 129
Sunday Papers—World s Largest 131
CHAPTER 7: News Services and Syndicates 1 33
The Role of Global News Services 135
Historical Development 136
Current American News Services 138
Other Global Agencies 140
News in Satellite Dishes 141
How News Services Function 142
Special Writing Techniques 144
Other News Service Activities 145
Critical Views of Agencies 146
Job Opportunities 148
Newspaper Feature Syndicates 148
CHAPTER 8: Magazines 151
The Role of Magazines 152
The Growth of Magazines 153
Types of Magazines 156
How Magazines are Marketed 169
Editorial Content and Operation 172
Job Opportunities in the Magazine Industry 174
A Look Ahead 177
CHAPTER 9: Book Publishing 179
The Role of Books 180
The Changing Book Publishing Industry 182
Steps in Book Publication 188
How The Mass Communicator Fits In 190
Job Opportunities in Book Publishing 191
PART THREE: THE ELECTRONIC AND FILM MEDIA 193
CHAPTER 10: Growth of Radio, Television, and Film 195
News Takes to the Air 196
Radio Comes of Age 201
Radio s Postwar Expansion 203
Television Arrives 205
Television and the News 207
Television and Entertainment 210
The Rise of the Motion Picture 212
CHAPTER 11: Radio , 217
A Changing Medium 218
Radio Program Styles 223
The Satellite Era Arrives 226
News Coverage 227
The Economics of Radio 228
Job Opportunities in Radio 230
CHAPTER 12: Recording
The Power of Popular Music
The Compact Disc
Music Videos
Recording: A Volatile Industry
Recording and Radio
The Free Market
The Concert Circuit
Job Opportunities in Recording
CHAPTER 13: Television
The Expanding World of Television
The Impact of Television
The Money Rolls In
How A Television Station Operates
The Battle of the Networks
News on Television
TV News Makes Profits
Importance of Personality
Mass News Coverage
Public Television
Cable Television
Job Opportunities in Television
A Look Ahead
CHAPTER 14: The Film
The Role of Motion Pictures
Videocassettes and Satellites
The Entertainment Film
Hollywood Today
Blockbuster Pictures
Economics of Filmmaking
What Happened to Enemy Mine
Ties with Television
The Foreign Film
American Experimental Filmmakers
Film Criticism
The Documentary Film
The Sponsored Film
Job Opportunities In Film
CHAPTER 15: Video
Video Bursts Forth
How the Market Grew
Movies in the Living Room
How the Industry Operates
Video Influences Film Production
Video s Other Roles
Self-Help and How-To Tapes
288 -
Children s Programs 319
Education 319
Books 320
Advertising and Public Relations 320
Politics 321
Unanswered Questions 322
Three Trends 323
CHAPTER 16: Photographic and Graphics Communications 325
The Visual Dimension 326
How Photography Developed 327
The Electronic Revolution 333
Principles of Photography 335
Functions of Photographers and Editors 337
Job Opportunities in Photographic
Communication 338
The Graphics Explosion 340
Functions of Artists, Designers, and Editors 343
Opportunities for Graphics Designers
and Artists 344
PART FOUR: THE PERSUASIVE PROFESSIONS 345
CHAPTER 17: Advertising 347
The Role of Advertising 348
How Advertising Developed 351
Current Trends in Advertising 358
Criticisms of Advertising ; 360
Regulation of Advertising 362
The Size of the Advertising Field 365
What Advertising People Do 368
Job Opportunities in Advertising 375
Salaries 377
CHAPTER 18: Public Relations 381
A New Field 382
How Public Relations Developed 384
Public Relations and the Mass Media 391
Job Opportunities in Public Relations 392 _
Professionalism in Public Relations 399
PART FIVE: RESEARCH AND EDUCATION 403
CHAPTER 19: Mass Communications Research 405
The Need for Research 406
What is Communications Research? 408
Areas of Communications Research 409
Communications Research Methods 411
Examples of Communications Research 412
Job Opportunities in Communications Research 417
Training for Research Positions 418
CHAPTER 20: Education for Mass Communications 421
The Role of Education 422
Channels of Education for Mass
Communications 423
How Communications Education Developed 425
Organizing for Higher Standards 427
A Communications Education Never Ends 430
Mass Media Teaching in the Secondary School 430
Teaching Journalism in the
Community College 433
The Four-Year College and University Level 433
PART SIX: CRITICISMS AND CHALLENGES 437
CHAPTER 21: Who Owns the Media? 439
Products of Free Enterprise 440
Massive Media Deals 442
$18 Billion Turnover 446
The Newspaper Group Phenomenon 447
Cross-Media Ownership 452
Limits on Broadcast Ownership 455
Minority Group Representation and Ownership 457
CHAPTER 22: Credibility: Media and Government 459
Measuring Press Credibility 460
Government and Press: A Credibility Duel 464
Violence and War 465
The Government Attacks 468
Watergate and the Media 472
Problems of Press Credibility 476
Reagan and the Media 479
CHAPTER 23: The Media s Legal Environment 483
Laws Affecting the Media 484
The First Amendment Battlefront 485
The Right to Print 485
The Right to Criticize 487
The Right to Report 493
The Media and the Individual 502
Access to the Media 504
Copyright Law and the Media 507
CHAPTER 24: The Media s Social and Ethical
Responsibilities 511
The Moral Law 512
Violence 515
Obscenity 524
Sex and Good Taste 529
Media Ethics 537
Employment of Minorities and Women 545
Organizations Seeking Media Improvement 548
CHAPTER 25: International Mass Communications 553
A Broadening Field 554
Historical Background 555
Foreign Correspondents 557
National Media Systems 559
Telecommunications 560
The Print Media 567
Organizations 573
The Third World Communications Controversy 576
The Persuasive Arts 581
Research 584
Education 585
Job Opportunities in International
Communications 587
BIBLIOGRAPHY B-1
APPENDIX: THE LANGUAGE OF MASS COMMUNICATION A-1
INDEX 1-1
|
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| ctrlnum | (OCoLC)16717904 (DE-599)BVBBV001326199 |
| dewey-full | 001.51 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 001 - Knowledge |
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| dewey-search | 001.51 |
| dewey-sort | 11.51 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Allgemeines Soziologie |
| edition | 9. ed. |
| format | Book |
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| spellingShingle | Agee, Warren Kendall 1916- Ault, Phillip H. 1914-2001 Emery, Edwin Introduction to mass communications Médias Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4037875-5 (DE-588)4151278-9 |
| title | Introduction to mass communications |
| title_auth | Introduction to mass communications |
| title_exact_search | Introduction to mass communications |
| title_full | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_fullStr | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_full_unstemmed | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_short | Introduction to mass communications |
| title_sort | introduction to mass communications |
| topic | Médias Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Médias Massenmedien Mass media Massenkommunikation Einführung |
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