Der Markentransfer:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Heidelberg
Physica-Verl.
1989
|
| Schriftenreihe: | Konsum und Verhalten
20 |
| Schlagworte: | |
| Beschreibung: | XVI, 360 S. Ill., graph. Darst. |
| ISBN: | 3790804274 |
Internformat
MARC
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| 300 | |a XVI, 360 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
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| 502 | |a Zugl.: Erlangen-Nürnberg, Univ., Diss. | ||
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| 650 | 7 | |a Overdracht (recht) |2 gtt | |
| 650 | 4 | |a Psychologie | |
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| 650 | 4 | |a Marketing |x Psychological aspects | |
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Datensatz im Suchindex
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| ctrlnum | (OCoLC)21197134 (DE-599)BVBBV001312257 |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV001312257 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:27:05Z |
| institution | BVB |
| isbn | 3790804274 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000792448 |
| oclc_num | 21197134 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-384 DE-M49 DE-BY-TUM DE-859 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-20 DE-945 DE-824 DE-29 DE-N2 DE-M347 DE-12 DE-B170 DE-11 DE-2070s DE-188 DE-83 |
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| physical | XVI, 360 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Physica-Verl. |
| record_format | marc |
| series | Konsum und Verhalten |
| series2 | Konsum und Verhalten |
| spelling | Hätty, Holger Verfasser aut Der Markentransfer Holger Hätty Heidelberg Physica-Verl. 1989 XVI, 360 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Konsum und Verhalten 20 Zugl.: Erlangen-Nürnberg, Univ., Diss. Merken gtt Overdracht (recht) gtt Psychologie Brand choice Brand name products Marketing Psychological aspects Produktinnovation (DE-588)4047346-6 gnd rswk-swf Markentransfer (DE-588)4214870-4 gnd rswk-swf Imagetransfer (DE-588)4136440-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markentransfer (DE-588)4214870-4 s DE-604 Markenartikel (DE-588)4037584-5 s Imagetransfer (DE-588)4136440-5 s Produktinnovation (DE-588)4047346-6 s Konsum und Verhalten 20 (DE-604)BV000003226 20 |
| spellingShingle | Hätty, Holger Der Markentransfer Konsum und Verhalten Merken gtt Overdracht (recht) gtt Psychologie Brand choice Brand name products Marketing Psychological aspects Produktinnovation (DE-588)4047346-6 gnd Markentransfer (DE-588)4214870-4 gnd Imagetransfer (DE-588)4136440-5 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4214870-4 (DE-588)4136440-5 (DE-588)4037584-5 (DE-588)4113937-9 |
| title | Der Markentransfer |
| title_auth | Der Markentransfer |
| title_exact_search | Der Markentransfer |
| title_full | Der Markentransfer Holger Hätty |
| title_fullStr | Der Markentransfer Holger Hätty |
| title_full_unstemmed | Der Markentransfer Holger Hätty |
| title_short | Der Markentransfer |
| title_sort | der markentransfer |
| topic | Merken gtt Overdracht (recht) gtt Psychologie Brand choice Brand name products Marketing Psychological aspects Produktinnovation (DE-588)4047346-6 gnd Markentransfer (DE-588)4214870-4 gnd Imagetransfer (DE-588)4136440-5 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Merken Overdracht (recht) Psychologie Brand choice Brand name products Marketing Psychological aspects Produktinnovation Markentransfer Imagetransfer Markenartikel Hochschulschrift |
| volume_link | (DE-604)BV000003226 |
| work_keys_str_mv | AT hattyholger dermarkentransfer |