Standardization of marketing processes as a strategic point in global marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mannheim
1986
|
| Series: | Institut für Marketing <Mannheim>: Arbeitspapier
41 |
| Subjects: | |
| Physical Description: | 15, 8 Bl. |
Staff View
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:26:53Z |
| institution | BVB |
| language | English |
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| physical | 15, 8 Bl. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| record_format | marc |
| series | Institut für Marketing <Mannheim>: Arbeitspapier |
| series2 | Institut für Marketing <Mannheim>: Arbeitspapier |
| spelling | Kreutzer, Ralf T. 1958- Verfasser (DE-588)111574668 aut Standardization of marketing processes as a strategic point in global marketing Ralf Kreutzer Standardization of marketing-processes as a strategic point in lgobal marketing Mannheim 1986 15, 8 Bl. txt rdacontent n rdamedia nc rdacarrier Institut für Marketing <Mannheim>: Arbeitspapier 41 Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Standardisierung (DE-588)4056914-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Standardisierung (DE-588)4056914-7 s DE-604 Institut für Marketing <Mannheim>: Arbeitspapier 41 (DE-604)BV004081956 41 |
| spellingShingle | Kreutzer, Ralf T. 1958- Standardization of marketing processes as a strategic point in global marketing Institut für Marketing <Mannheim>: Arbeitspapier Internationales Marketing (DE-588)4125431-4 gnd Standardisierung (DE-588)4056914-7 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4056914-7 |
| title | Standardization of marketing processes as a strategic point in global marketing |
| title_alt | Standardization of marketing-processes as a strategic point in lgobal marketing |
| title_auth | Standardization of marketing processes as a strategic point in global marketing |
| title_exact_search | Standardization of marketing processes as a strategic point in global marketing |
| title_full | Standardization of marketing processes as a strategic point in global marketing Ralf Kreutzer |
| title_fullStr | Standardization of marketing processes as a strategic point in global marketing Ralf Kreutzer |
| title_full_unstemmed | Standardization of marketing processes as a strategic point in global marketing Ralf Kreutzer |
| title_short | Standardization of marketing processes as a strategic point in global marketing |
| title_sort | standardization of marketing processes as a strategic point in global marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Standardisierung (DE-588)4056914-7 gnd |
| topic_facet | Internationales Marketing Standardisierung |
| volume_link | (DE-604)BV004081956 |
| work_keys_str_mv | AT kreutzerralft standardizationofmarketingprocessesasastrategicpointinglobalmarketing AT kreutzerralft standardizationofmarketingprocessesasastrategicpointinlgobalmarketing |