Positioning: d. neue Werbestrategie
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg u.a.
McGraw-Hill
1986
|
| Schlagworte: | |
| Beschreibung: | Später u.d.T.: Trout, Jack: The new positioning |
| Beschreibung: | 304 S. |
| ISBN: | 3890280560 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV001278257 | ||
| 003 | DE-604 | ||
| 005 | 20151007 | ||
| 007 | t | ||
| 008 | 890315s1986 |||| 00||| ger d | ||
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Ries, Al |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Positioning |
| 245 | 1 | 0 | |a Positioning |b d. neue Werbestrategie |c Al Ries ; Jack Trout |
| 264 | 1 | |a Hamburg u.a. |b McGraw-Hill |c 1986 | |
| 300 | |a 304 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Später u.d.T.: Trout, Jack: The new positioning | ||
| 650 | 4 | |a Werbung | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produkt |0 (DE-588)4139399-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmarketing |0 (DE-588)4134049-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktsättigung |0 (DE-588)4123715-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktpositionierung |0 (DE-588)4224734-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Produktmarketing |0 (DE-588)4134049-8 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marktsättigung |0 (DE-588)4123715-8 |D s |
| 689 | 2 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
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| 689 | 3 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Trout, Jack |d 1935-2017 |e Verfasser |0 (DE-588)110757157 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000770683 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804115670248456192 |
|---|---|
| any_adam_object | |
| author | Ries, Al Trout, Jack 1935-2017 |
| author_GND | (DE-588)110757157 |
| author_facet | Ries, Al Trout, Jack 1935-2017 |
| author_role | aut aut |
| author_sort | Ries, Al |
| author_variant | a r ar j t jt |
| building | Verbundindex |
| bvnumber | BV001278257 |
| classification_rvk | QP 630 QP 631 |
| ctrlnum | (OCoLC)74834344 (DE-599)BVBBV001278257 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001278257 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:26:18Z |
| institution | BVB |
| isbn | 3890280560 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000770683 |
| oclc_num | 74834344 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-859 DE-473 DE-BY-UBG DE-92 DE-703 DE-739 DE-20 DE-945 DE-2070s DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-859 DE-473 DE-BY-UBG DE-92 DE-703 DE-739 DE-20 DE-945 DE-2070s DE-188 |
| physical | 304 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Ries, Al Verfasser aut Positioning Positioning d. neue Werbestrategie Al Ries ; Jack Trout Hamburg u.a. McGraw-Hill 1986 304 S. txt rdacontent n rdamedia nc rdacarrier Später u.d.T.: Trout, Jack: The new positioning Werbung Werbung (DE-588)4065541-6 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf Marktsättigung (DE-588)4123715-8 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 s DE-604 Produktmarketing (DE-588)4134049-8 s Werbung (DE-588)4065541-6 s Marktsättigung (DE-588)4123715-8 s Positionierung Marketing (DE-588)4503311-0 s 1\p DE-604 Produkt (DE-588)4139399-5 s 2\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ries, Al Trout, Jack 1935-2017 Positioning d. neue Werbestrategie Werbung Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Produkt (DE-588)4139399-5 gnd Produktmarketing (DE-588)4134049-8 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4224734-2 (DE-588)4139399-5 (DE-588)4134049-8 (DE-588)4123715-8 (DE-588)4503311-0 |
| title | Positioning d. neue Werbestrategie |
| title_alt | Positioning |
| title_auth | Positioning d. neue Werbestrategie |
| title_exact_search | Positioning d. neue Werbestrategie |
| title_full | Positioning d. neue Werbestrategie Al Ries ; Jack Trout |
| title_fullStr | Positioning d. neue Werbestrategie Al Ries ; Jack Trout |
| title_full_unstemmed | Positioning d. neue Werbestrategie Al Ries ; Jack Trout |
| title_short | Positioning |
| title_sort | positioning d neue werbestrategie |
| title_sub | d. neue Werbestrategie |
| topic | Werbung Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Produkt (DE-588)4139399-5 gnd Produktmarketing (DE-588)4134049-8 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Werbung Produktpositionierung Produkt Produktmarketing Marktsättigung Positionierung Marketing |
| work_keys_str_mv | AT riesal positioning AT troutjack positioning AT riesal positioningdneuewerbestrategie AT troutjack positioningdneuewerbestrategie |