Product policy: concepts, methods, and strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. [u.a.]
Addison-Wesley
1982
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
| Item Description: | Literaturverz. S. [623] - 648 |
| Physical Description: | 666 S. graph. Darst. |
| ISBN: | 0201083434 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Wind, Yoram |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV001270066 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:26:12Z |
| institution | BVB |
| isbn | 0201083434 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000766318 |
| oclc_num | 318355811 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-N2 DE-634 DE-188 DE-91 DE-BY-TUM |
| owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-N2 DE-634 DE-188 DE-91 DE-BY-TUM |
| physical | 666 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | Addison-Wesley marketing series |
| spelling | Wind, Yoram Verfasser aut Product policy concepts, methods, and strategy Yoram J. Wind Reading, Mass. [u.a.] Addison-Wesley 1982 666 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Addison-Wesley marketing series Literaturverz. S. [623] - 648 Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 Produkt (DE-588)4139399-5 s Produktmanagement (DE-588)4125960-9 s Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s Produktpolitik (DE-588)4134655-5 s |
| spellingShingle | Wind, Yoram Product policy concepts, methods, and strategy Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd Produkt (DE-588)4139399-5 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4135135-6 (DE-588)4139399-5 (DE-588)4171552-4 (DE-588)4037589-4 (DE-588)4134655-5 (DE-588)4125960-9 (DE-588)4047346-6 |
| title | Product policy concepts, methods, and strategy |
| title_auth | Product policy concepts, methods, and strategy |
| title_exact_search | Product policy concepts, methods, and strategy |
| title_full | Product policy concepts, methods, and strategy Yoram J. Wind |
| title_fullStr | Product policy concepts, methods, and strategy Yoram J. Wind |
| title_full_unstemmed | Product policy concepts, methods, and strategy Yoram J. Wind |
| title_short | Product policy |
| title_sort | product policy concepts methods and strategy |
| title_sub | concepts, methods, and strategy |
| topic | Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd Produkt (DE-588)4139399-5 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Administración de la producción Productos nuevos Produktplanung Produkt Neues Produkt Marketing Produktpolitik Produktmanagement Produktinnovation |
| work_keys_str_mv | AT windyoram productpolicyconceptsmethodsandstrategy |