Product policy: concepts, methods, and strategy
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1982
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Schriftenreihe: | Addison-Wesley marketing series
|
Schlagworte: | |
Beschreibung: | Literaturverz. S. [623] - 648 |
Beschreibung: | 666 S. graph. Darst. |
ISBN: | 0201083434 |
Internformat
MARC
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035 | |a (OCoLC)318355811 | ||
035 | |a (DE-599)BVBBV001270066 | ||
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264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1982 | |
300 | |a 666 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Addison-Wesley marketing series | |
500 | |a Literaturverz. S. [623] - 648 | ||
650 | 4 | |a Administración de la producción | |
650 | 4 | |a Productos nuevos | |
650 | 0 | 7 | |a Produktplanung |0 (DE-588)4135135-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Wind, Yoram |
author_facet | Wind, Yoram |
author_role | aut |
author_sort | Wind, Yoram |
author_variant | y w yw |
building | Verbundindex |
bvnumber | BV001270066 |
classification_rvk | QP 624 |
classification_tum | WIR 837f |
ctrlnum | (OCoLC)318355811 (DE-599)BVBBV001270066 |
dewey-full | 658.575 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.575 |
dewey-search | 658.575 |
dewey-sort | 3658.575 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV001270066 |
illustrated | Illustrated |
indexdate | 2024-07-09T15:26:12Z |
institution | BVB |
isbn | 0201083434 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000766318 |
oclc_num | 318355811 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-N2 DE-634 DE-188 DE-91 DE-BY-TUM |
owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-N2 DE-634 DE-188 DE-91 DE-BY-TUM |
physical | 666 S. graph. Darst. |
publishDate | 1982 |
publishDateSearch | 1982 |
publishDateSort | 1982 |
publisher | Addison-Wesley |
record_format | marc |
series2 | Addison-Wesley marketing series |
spelling | Wind, Yoram Verfasser aut Product policy concepts, methods, and strategy Yoram J. Wind Reading, Mass. [u.a.] Addison-Wesley 1982 666 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Addison-Wesley marketing series Literaturverz. S. [623] - 648 Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 Produkt (DE-588)4139399-5 s Produktmanagement (DE-588)4125960-9 s Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s Produktpolitik (DE-588)4134655-5 s |
spellingShingle | Wind, Yoram Product policy concepts, methods, and strategy Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd Produkt (DE-588)4139399-5 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
subject_GND | (DE-588)4135135-6 (DE-588)4139399-5 (DE-588)4171552-4 (DE-588)4037589-4 (DE-588)4134655-5 (DE-588)4125960-9 (DE-588)4047346-6 |
title | Product policy concepts, methods, and strategy |
title_auth | Product policy concepts, methods, and strategy |
title_exact_search | Product policy concepts, methods, and strategy |
title_full | Product policy concepts, methods, and strategy Yoram J. Wind |
title_fullStr | Product policy concepts, methods, and strategy Yoram J. Wind |
title_full_unstemmed | Product policy concepts, methods, and strategy Yoram J. Wind |
title_short | Product policy |
title_sort | product policy concepts methods and strategy |
title_sub | concepts, methods, and strategy |
topic | Administración de la producción Productos nuevos Produktplanung (DE-588)4135135-6 gnd Produkt (DE-588)4139399-5 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
topic_facet | Administración de la producción Productos nuevos Produktplanung Produkt Neues Produkt Marketing Produktpolitik Produktmanagement Produktinnovation |
work_keys_str_mv | AT windyoram productpolicyconceptsmethodsandstrategy |