Don Juan ou Pavlov: essai sur la communication publicitaire
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Ed. du Seuil
1987
|
| Schlagworte: | |
| Beschreibung: | 185 S. Ill. |
| ISBN: | 2020095483 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV001260267 | ||
| 003 | DE-604 | ||
| 005 | 20200403 | ||
| 007 | t | ||
| 008 | 890315s1987 a||| |||| 00||| fre d | ||
| 020 | |a 2020095483 |9 2-02-009548-3 | ||
| 035 | |a (OCoLC)18029449 | ||
| 035 | |a (DE-599)BVBBV001260267 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a fre | |
| 049 | |a DE-19 |a DE-20 | ||
| 050 | 0 | |a HF5821 | |
| 084 | |a ID 2661 |0 (DE-625)54727: |2 rvk | ||
| 100 | 1 | |a Bonnange, Claude |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Don Juan ou Pavlov |b essai sur la communication publicitaire |c Claude Bonnange ; Chantal Thomas |
| 264 | 1 | |a Paris |b Ed. du Seuil |c 1987 | |
| 300 | |a 185 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Thomas, Chantal |d 1945- |e Verfasser |0 (DE-588)130955426 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000759351 | ||
Datensatz im Suchindex
| _version_ | 1804115652874600448 |
|---|---|
| any_adam_object | |
| author | Bonnange, Claude Thomas, Chantal 1945- |
| author_GND | (DE-588)130955426 |
| author_facet | Bonnange, Claude Thomas, Chantal 1945- |
| author_role | aut aut |
| author_sort | Bonnange, Claude |
| author_variant | c b cb c t ct |
| building | Verbundindex |
| bvnumber | BV001260267 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ID 2661 |
| ctrlnum | (OCoLC)18029449 (DE-599)BVBBV001260267 |
| discipline | Romanistik |
| format | Book |
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| id | DE-604.BV001260267 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:26:01Z |
| institution | BVB |
| isbn | 2020095483 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000759351 |
| oclc_num | 18029449 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-20 |
| owner_facet | DE-19 DE-BY-UBM DE-20 |
| physical | 185 S. Ill. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Ed. du Seuil |
| record_format | marc |
| spelling | Bonnange, Claude Verfasser aut Don Juan ou Pavlov essai sur la communication publicitaire Claude Bonnange ; Chantal Thomas Paris Ed. du Seuil 1987 185 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communication en marketing ram Publicité Publicité ram Advertising Communication Marketing Thomas, Chantal 1945- Verfasser (DE-588)130955426 aut |
| spellingShingle | Bonnange, Claude Thomas, Chantal 1945- Don Juan ou Pavlov essai sur la communication publicitaire Communication en marketing ram Publicité Publicité ram Advertising Communication Marketing |
| title | Don Juan ou Pavlov essai sur la communication publicitaire |
| title_auth | Don Juan ou Pavlov essai sur la communication publicitaire |
| title_exact_search | Don Juan ou Pavlov essai sur la communication publicitaire |
| title_full | Don Juan ou Pavlov essai sur la communication publicitaire Claude Bonnange ; Chantal Thomas |
| title_fullStr | Don Juan ou Pavlov essai sur la communication publicitaire Claude Bonnange ; Chantal Thomas |
| title_full_unstemmed | Don Juan ou Pavlov essai sur la communication publicitaire Claude Bonnange ; Chantal Thomas |
| title_short | Don Juan ou Pavlov |
| title_sort | don juan ou pavlov essai sur la communication publicitaire |
| title_sub | essai sur la communication publicitaire |
| topic | Communication en marketing ram Publicité Publicité ram Advertising Communication Marketing |
| topic_facet | Communication en marketing Publicité Advertising Communication Marketing |
| work_keys_str_mv | AT bonnangeclaude donjuanoupavlovessaisurlacommunicationpublicitaire AT thomaschantal donjuanoupavlovessaisurlacommunicationpublicitaire |