Marketing: strategy and management
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY
Wiley
1982
|
Ausgabe: | 2.ed. |
Schriftenreihe: | The Wiley series in marketing.
|
Schlagworte: | |
Beschreibung: | XV, 672 S. Ill., graph. Darst. |
ISBN: | 0471085227 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV001235844 | ||
003 | DE-604 | ||
005 | 19920623 | ||
007 | t | ||
008 | 890315s1982 ad|| |||| 00||| eng d | ||
020 | |a 0471085227 |9 0-471-08522-7 | ||
035 | |a (OCoLC)7653769 | ||
035 | |a (DE-599)BVBBV001235844 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-19 |a DE-473 |a DE-739 |a DE-N2 |a DE-188 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 658.8 |2 19 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Markin, Rom J. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing |b strategy and management |c Rom Markin |
250 | |a 2.ed. | ||
264 | 1 | |a New York, NY |b Wiley |c 1982 | |
300 | |a XV, 672 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a The Wiley series in marketing. | |
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-000743900 |
Datensatz im Suchindex
_version_ | 1804115629059342336 |
---|---|
any_adam_object | |
author | Markin, Rom J. |
author_facet | Markin, Rom J. |
author_role | aut |
author_sort | Markin, Rom J. |
author_variant | r j m rj rjm |
building | Verbundindex |
bvnumber | BV001235844 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)7653769 (DE-599)BVBBV001235844 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2.ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01054nam a2200361 c 4500</leader><controlfield tag="001">BV001235844</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19920623 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">890315s1982 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471085227</subfield><subfield code="9">0-471-08522-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)7653769</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV001235844</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Markin, Rom J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">strategy and management</subfield><subfield code="c">Rom Markin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2.ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Wiley</subfield><subfield code="c">1982</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 672 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Wiley series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000743900</subfield></datafield></record></collection> |
id | DE-604.BV001235844 |
illustrated | Illustrated |
indexdate | 2024-07-09T15:25:39Z |
institution | BVB |
isbn | 0471085227 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000743900 |
oclc_num | 7653769 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-739 DE-N2 DE-188 |
owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-739 DE-N2 DE-188 |
physical | XV, 672 S. Ill., graph. Darst. |
publishDate | 1982 |
publishDateSearch | 1982 |
publishDateSort | 1982 |
publisher | Wiley |
record_format | marc |
series2 | The Wiley series in marketing. |
spelling | Markin, Rom J. Verfasser aut Marketing strategy and management Rom Markin 2.ed. New York, NY Wiley 1982 XV, 672 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley series in marketing. Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
spellingShingle | Markin, Rom J. Marketing strategy and management Marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Marketing strategy and management |
title_auth | Marketing strategy and management |
title_exact_search | Marketing strategy and management |
title_full | Marketing strategy and management Rom Markin |
title_fullStr | Marketing strategy and management Rom Markin |
title_full_unstemmed | Marketing strategy and management Rom Markin |
title_short | Marketing |
title_sort | marketing strategy and management |
title_sub | strategy and management |
topic | Marketing Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing |
work_keys_str_mv | AT markinromj marketingstrategyandmanagement |