My life in advertising & Scientific advertising: 2 works
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1986
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| Schlagworte: | |
| Zusammenfassung: | This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. |
| Beschreibung: | XIII, 318 S. |
| ISBN: | 0844231010 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hopkins, Claude C. |
| author_facet | Hopkins, Claude C. |
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| author_sort | Hopkins, Claude C. |
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| callnumber-sort | HF 45810 H6 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)14712327 (DE-599)BVBBV001216905 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1880-1927 gnd |
| era_facet | Geschichte 1880-1927 |
| format | Book |
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| id | DE-604.BV001216905 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:25:24Z |
| institution | BVB |
| isbn | 0844231010 |
| language | English |
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| physical | XIII, 318 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | NTC Business Books |
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| spelling | Hopkins, Claude C. Verfasser aut My life in advertising & Scientific advertising 2 works Lincolnwood, Ill. NTC Business Books 1986 XIII, 318 S. txt rdacontent n rdamedia nc rdacarrier This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. Hopkins, Claude C. <1866-1932> Hopkins, Claude C. 1866-1932 (DE-588)118977210 gnd rswk-swf Geschichte 1880-1927 gnd rswk-swf Publicité Publicité - Biographies Advertising Biography Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4006804-3 Biografie gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Geschichte 1880-1927 z 1\p DE-604 Hopkins, Claude C. 1866-1932 (DE-588)118977210 p 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hopkins, Claude C. My life in advertising & Scientific advertising 2 works Hopkins, Claude C. <1866-1932> Hopkins, Claude C. 1866-1932 (DE-588)118977210 gnd Publicité Publicité - Biographies Advertising Biography Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)118977210 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)4006804-3 |
| title | My life in advertising & Scientific advertising 2 works |
| title_auth | My life in advertising & Scientific advertising 2 works |
| title_exact_search | My life in advertising & Scientific advertising 2 works |
| title_full | My life in advertising & Scientific advertising 2 works |
| title_fullStr | My life in advertising & Scientific advertising 2 works |
| title_full_unstemmed | My life in advertising & Scientific advertising 2 works |
| title_short | My life in advertising & Scientific advertising |
| title_sort | my life in advertising scientific advertising 2 works |
| title_sub | 2 works |
| topic | Hopkins, Claude C. <1866-1932> Hopkins, Claude C. 1866-1932 (DE-588)118977210 gnd Publicité Publicité - Biographies Advertising Biography Werbung (DE-588)4065541-6 gnd |
| topic_facet | Hopkins, Claude C. <1866-1932> Hopkins, Claude C. 1866-1932 Publicité Publicité - Biographies Advertising Biography Werbung USA Biografie |
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