Consumer behavior: marketing strategy perspectives
Saved in:
| New Title: | Peter, J. Paul Consumer behavior and marketing strategy |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1987
|
| Subjects: | |
| Physical Description: | XVII, 698 S. Ill., graph. Darst. |
| ISBN: | 0256031770 |
Staff View
MARC
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Record in the Search Index
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| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
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| callnumber-first | H - Social Science |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001146137 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:24:19Z |
| institution | BVB |
| isbn | 0256031770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000685712 |
| oclc_num | 15051877 |
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| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XVII, 698 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson Homewood, Ill. Irwin 1987 XVII, 698 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut Später u.d.T. Peter, J. Paul Consumer behavior and marketing strategy (DE-604)BV024990932 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior marketing strategy perspectives Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 |
| title | Consumer behavior marketing strategy perspectives |
| title_auth | Consumer behavior marketing strategy perspectives |
| title_exact_search | Consumer behavior marketing strategy perspectives |
| title_full | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_new | Peter, J. Paul Consumer behavior and marketing strategy |
| title_short | Consumer behavior |
| title_sort | consumer behavior marketing strategy perspectives |
| title_sub | marketing strategy perspectives |
| topic | Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviormarketingstrategyperspectives AT olsonjerryc consumerbehaviormarketingstrategyperspectives |