Consumer behavior: marketing strategy perspectives
Gespeichert in:
| Späterer Titel: | Peter, J. Paul Consumer behavior and marketing strategy |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1987
|
| Schlagworte: | |
| Beschreibung: | XVII, 698 S. Ill., graph. Darst. |
| ISBN: | 0256031770 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV001146137 | ||
| 003 | DE-604 | ||
| 005 | 20001024 | ||
| 007 | t | ||
| 008 | 890315s1987 ad|| |||| 00||| eng d | ||
| 020 | |a 0256031770 |9 0-256-03177-0 | ||
| 035 | |a (OCoLC)15051877 | ||
| 035 | |a (DE-599)BVBBV001146137 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-188 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8/342 |2 19 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |b marketing strategy perspectives |c J. Paul Peter ; Jerry C. Olson |
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1987 | |
| 300 | |a XVII, 698 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 785 | 0 | 0 | |i Später u.d.T. |a Peter, J. Paul |t Consumer behavior and marketing strategy |w (DE-604)BV024990932 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000685712 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804115545118736384 |
|---|---|
| any_adam_object | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV001146137 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)15051877 (DE-599)BVBBV001146137 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001146137 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:24:19Z |
| institution | BVB |
| isbn | 0256031770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000685712 |
| oclc_num | 15051877 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XVII, 698 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson Homewood, Ill. Irwin 1987 XVII, 698 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut Später u.d.T. Peter, J. Paul Consumer behavior and marketing strategy (DE-604)BV024990932 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior marketing strategy perspectives Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 |
| title | Consumer behavior marketing strategy perspectives |
| title_auth | Consumer behavior marketing strategy perspectives |
| title_exact_search | Consumer behavior marketing strategy perspectives |
| title_full | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior marketing strategy perspectives J. Paul Peter ; Jerry C. Olson |
| title_new | Peter, J. Paul Consumer behavior and marketing strategy |
| title_short | Consumer behavior |
| title_sort | consumer behavior marketing strategy perspectives |
| title_sub | marketing strategy perspectives |
| topic | Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consommateurs - Comportement Marketing Consumer behavior Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviormarketingstrategyperspectives AT olsonjerryc consumerbehaviormarketingstrategyperspectives |