APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (1987). Consumer behavior: Marketing strategy perspectives. Irwin.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior: Marketing Strategy Perspectives. Homewood, Ill: Irwin, 1987.

MLA (9th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior: Marketing Strategy Perspectives. Irwin, 1987.