Grundlagen und Methoden strategischen Marketings:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg u.a.
McGraw-Hill
1987
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. [357] - 371 |
| Beschreibung: | XIV, 374 S. graph. Darst. |
| ISBN: | 3890280862 |
Internformat
MARC
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| 100 | 1 | |a Lambin, Jean-Jacques |d 1933- |e Verfasser |0 (DE-588)124512283 |4 aut | |
| 240 | 1 | 0 | |a Le marketing stratégique |
| 245 | 1 | 0 | |a Grundlagen und Methoden strategischen Marketings |c Jean-Jacques Lambin |
| 264 | 1 | |a Hamburg u.a. |b McGraw-Hill |c 1987 | |
| 300 | |a XIV, 374 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [357] - 371 | ||
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Lambin, Jean-Jacques 1933- |
| author_GND | (DE-588)124512283 |
| author_facet | Lambin, Jean-Jacques 1933- |
| author_role | aut |
| author_sort | Lambin, Jean-Jacques 1933- |
| author_variant | j j l jjl |
| building | Verbundindex |
| bvnumber | BV001145113 |
| classification_rvk | QP 600 QP 612 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)74833433 (DE-599)BVBBV001145113 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV001145113 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:24:18Z |
| institution | BVB |
| isbn | 3890280862 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000685244 |
| oclc_num | 74833433 |
| open_access_boolean | |
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| physical | XIV, 374 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Le marketing stratégique Grundlagen und Methoden strategischen Marketings Jean-Jacques Lambin Hamburg u.a. McGraw-Hill 1987 XIV, 374 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [357] - 371 Marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Grundlagen und Methoden strategischen Marketings Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Grundlagen und Methoden strategischen Marketings |
| title_alt | Le marketing stratégique |
| title_auth | Grundlagen und Methoden strategischen Marketings |
| title_exact_search | Grundlagen und Methoden strategischen Marketings |
| title_full | Grundlagen und Methoden strategischen Marketings Jean-Jacques Lambin |
| title_fullStr | Grundlagen und Methoden strategischen Marketings Jean-Jacques Lambin |
| title_full_unstemmed | Grundlagen und Methoden strategischen Marketings Jean-Jacques Lambin |
| title_short | Grundlagen und Methoden strategischen Marketings |
| title_sort | grundlagen und methoden strategischen marketings |
| topic | Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisches Management Einführung |
| work_keys_str_mv | AT lambinjeanjacques lemarketingstrategique AT lambinjeanjacques grundlagenundmethodenstrategischenmarketings |