Strategische Marketingplanung in Warenhäusern: Anwendung der Portfolio-Methode
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
Frankfurt am Main [u.a.]
Lang
1981
|
| Series: | Schriften zum Marketing
1 |
| Subjects: | |
| Physical Description: | XI, 289 S. graph. Darst. |
| ISBN: | 3820469540 |
Staff View
MARC
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| dewey-full | 658.8/71 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV001083635 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:23:31Z |
| institution | BVB |
| isbn | 3820469540 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000653616 |
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| physical | XI, 289 S. graph. Darst. |
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| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Lang |
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| series | Schriften zum Marketing |
| series2 | Schriften zum Marketing |
| spelling | Wehrle, Friedrich 1952- Verfasser (DE-588)17135639X aut Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle Frankfurt am Main [u.a.] Lang 1981 XI, 289 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften zum Marketing 1 Zugl.: Münster (Westfalen), Univ., Diss., 1980 Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Warenhaus (DE-588)4064592-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Warenhaus (DE-588)4064592-7 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Schriften zum Marketing 1 (DE-604)BV001341667 1 |
| spellingShingle | Wehrle, Friedrich 1952- Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Schriften zum Marketing Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Warenhaus (DE-588)4064592-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4064592-7 (DE-588)4113937-9 |
| title | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_auth | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_exact_search | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_full | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_fullStr | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_full_unstemmed | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_short | Strategische Marketingplanung in Warenhäusern |
| title_sort | strategische marketingplanung in warenhausern anwendung der portfolio methode |
| title_sub | Anwendung der Portfolio-Methode |
| topic | Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Warenhaus (DE-588)4064592-7 gnd |
| topic_facet | Department stores Management Marketing Management Marketing Strategisches Management Warenhaus Hochschulschrift |
| volume_link | (DE-604)BV001341667 |
| work_keys_str_mv | AT wehrlefriedrich strategischemarketingplanunginwarenhausernanwendungderportfoliomethode |