Strategische Marketingplanung in Warenhäusern: Anwendung der Portfolio-Methode
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Lang
1981
|
| Schriftenreihe: | Schriften zum Marketing
1 |
| Schlagworte: | |
| Beschreibung: | XI, 289 S. graph. Darst. |
| ISBN: | 3820469540 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategische Marketingplanung in Warenhäusern |b Anwendung der Portfolio-Methode |c Friedrich Wehrle |
| 264 | 1 | |a Frankfurt am Main [u.a.] |b Lang |c 1981 | |
| 300 | |a XI, 289 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Schriften zum Marketing |v 1 | |
| 502 | |a Zugl.: Münster (Westfalen), Univ., Diss., 1980 | ||
| 650 | 4 | |a Department stores |x Management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Warenhaus |0 (DE-588)4064592-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Datensatz im Suchindex
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| author | Wehrle, Friedrich 1952- |
| author_GND | (DE-588)17135639X |
| author_facet | Wehrle, Friedrich 1952- |
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| author_variant | f w fw |
| building | Verbundindex |
| bvnumber | BV001083635 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5463 |
| callnumber-raw | HF5463 |
| callnumber-search | HF5463 |
| callnumber-sort | HF 45463 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QQ 440 |
| ctrlnum | (OCoLC)8282652 (DE-599)BVBBV001083635 |
| dewey-full | 658.8/71 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/71 |
| dewey-search | 658.8/71 |
| dewey-sort | 3658.8 271 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV001083635 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:23:31Z |
| institution | BVB |
| isbn | 3820469540 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000653616 |
| oclc_num | 8282652 |
| open_access_boolean | |
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| physical | XI, 289 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Lang |
| record_format | marc |
| series | Schriften zum Marketing |
| series2 | Schriften zum Marketing |
| spelling | Wehrle, Friedrich 1952- Verfasser (DE-588)17135639X aut Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle Frankfurt am Main [u.a.] Lang 1981 XI, 289 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften zum Marketing 1 Zugl.: Münster (Westfalen), Univ., Diss., 1980 Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Warenhaus (DE-588)4064592-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Warenhaus (DE-588)4064592-7 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Schriften zum Marketing 1 (DE-604)BV001341667 1 |
| spellingShingle | Wehrle, Friedrich 1952- Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Schriften zum Marketing Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Warenhaus (DE-588)4064592-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4064592-7 (DE-588)4113937-9 |
| title | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_auth | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_exact_search | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode |
| title_full | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_fullStr | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_full_unstemmed | Strategische Marketingplanung in Warenhäusern Anwendung der Portfolio-Methode Friedrich Wehrle |
| title_short | Strategische Marketingplanung in Warenhäusern |
| title_sort | strategische marketingplanung in warenhausern anwendung der portfolio methode |
| title_sub | Anwendung der Portfolio-Methode |
| topic | Department stores Management Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Warenhaus (DE-588)4064592-7 gnd |
| topic_facet | Department stores Management Marketing Management Marketing Strategisches Management Warenhaus Hochschulschrift |
| volume_link | (DE-604)BV001341667 |
| work_keys_str_mv | AT wehrlefriedrich strategischemarketingplanunginwarenhausernanwendungderportfoliomethode |