On the determination of advertising effectiveness: an emperical study of the German cigarette market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Leiden u.a.
Stenfert Kroese
1982
|
| Schlagworte: | |
| Beschreibung: | Zugl.: Groningen, Univ., Diss., 1982 |
| Beschreibung: | 229 S. |
| ISBN: | 9020711784 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Reuijl, Jan C. |
| author_facet | Reuijl, Jan C. |
| author_role | aut |
| author_sort | Reuijl, Jan C. |
| author_variant | j c r jc jcr |
| building | Verbundindex |
| bvnumber | BV001076179 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)489841718 (DE-599)BVBBV001076179 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Hochschulschrift |
| geographic | Deutschland Bundesrepublik (DE-588)4011889-7 gnd |
| geographic_facet | Deutschland Bundesrepublik |
| id | DE-604.BV001076179 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:23:26Z |
| institution | BVB |
| isbn | 9020711784 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000650294 |
| oclc_num | 489841718 |
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| owner_facet | DE-19 DE-BY-UBM DE-20 DE-N2 |
| physical | 229 S. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Stenfert Kroese |
| record_format | marc |
| spelling | Reuijl, Jan C. Verfasser aut On the determination of advertising effectiveness an emperical study of the German cigarette market door Jan Christoffel Reuijl Leiden u.a. Stenfert Kroese 1982 229 S. txt rdacontent n rdamedia nc rdacarrier Zugl.: Groningen, Univ., Diss., 1982 Werbung (DE-588)4065541-6 gnd rswk-swf Effizienz (DE-588)4013585-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Zigarette (DE-588)4190811-9 gnd rswk-swf Deutschland Bundesrepublik (DE-588)4011889-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland Bundesrepublik (DE-588)4011889-7 g Zigarette (DE-588)4190811-9 s Werbewirkung (DE-588)4189647-6 s DE-604 Werbung (DE-588)4065541-6 s Effizienz (DE-588)4013585-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Reuijl, Jan C. On the determination of advertising effectiveness an emperical study of the German cigarette market Werbung (DE-588)4065541-6 gnd Effizienz (DE-588)4013585-8 gnd Werbewirkung (DE-588)4189647-6 gnd Zigarette (DE-588)4190811-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4013585-8 (DE-588)4189647-6 (DE-588)4190811-9 (DE-588)4011889-7 (DE-588)4113937-9 |
| title | On the determination of advertising effectiveness an emperical study of the German cigarette market |
| title_auth | On the determination of advertising effectiveness an emperical study of the German cigarette market |
| title_exact_search | On the determination of advertising effectiveness an emperical study of the German cigarette market |
| title_full | On the determination of advertising effectiveness an emperical study of the German cigarette market door Jan Christoffel Reuijl |
| title_fullStr | On the determination of advertising effectiveness an emperical study of the German cigarette market door Jan Christoffel Reuijl |
| title_full_unstemmed | On the determination of advertising effectiveness an emperical study of the German cigarette market door Jan Christoffel Reuijl |
| title_short | On the determination of advertising effectiveness |
| title_sort | on the determination of advertising effectiveness an emperical study of the german cigarette market |
| title_sub | an emperical study of the German cigarette market |
| topic | Werbung (DE-588)4065541-6 gnd Effizienz (DE-588)4013585-8 gnd Werbewirkung (DE-588)4189647-6 gnd Zigarette (DE-588)4190811-9 gnd |
| topic_facet | Werbung Effizienz Werbewirkung Zigarette Deutschland Bundesrepublik Hochschulschrift |
| work_keys_str_mv | AT reuijljanc onthedeterminationofadvertisingeffectivenessanempericalstudyofthegermancigarettemarket |