Werbetests:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Neuwied
Luchterhand
1988
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 257 - 268 |
| Beschreibung: | XII, 279 S. Ill. |
| ISBN: | 3472143630 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 19921119 | ||
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| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Rehorn, Jörg |e Verfasser |4 aut | |
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| 264 | 1 | |a Neuwied |b Luchterhand |c 1988 | |
| 300 | |a XII, 279 S. |b Ill. | ||
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| 337 | |b n |2 rdamedia | ||
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| 500 | |a Literaturverz. S. 257 - 268 | ||
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| 650 | 4 | |a Werbung | |
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Datensatz im Suchindex
| _version_ | 1804115463853047808 |
|---|---|
| any_adam_object | |
| author | Rehorn, Jörg |
| author_facet | Rehorn, Jörg |
| author_role | aut |
| author_sort | Rehorn, Jörg |
| author_variant | j r jr |
| building | Verbundindex |
| bvnumber | BV001045953 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)74974537 (DE-599)BVBBV001045953 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001045953 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:23:01Z |
| institution | BVB |
| isbn | 3472143630 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000632137 |
| oclc_num | 74974537 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-384 DE-859 DE-473 DE-BY-UBG DE-92 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-945 DE-N2 DE-706 DE-B170 DE-2070s DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-384 DE-859 DE-473 DE-BY-UBG DE-92 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-945 DE-N2 DE-706 DE-B170 DE-2070s DE-188 |
| physical | XII, 279 S. Ill. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Luchterhand |
| record_format | marc |
| spelling | Rehorn, Jörg Verfasser aut Werbetests Jörg Rehorn Neuwied Luchterhand 1988 XII, 279 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 257 - 268 Werbetest Werbewirkung Werbung Werbetest (DE-588)4202856-5 gnd rswk-swf Test (DE-588)4059549-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Pretest (DE-588)4175677-0 gnd rswk-swf Werbung (DE-588)4065541-6 s Test (DE-588)4059549-3 s DE-604 Werbetest (DE-588)4202856-5 s Werbeerfolgskontrolle (DE-588)4189634-8 s Pretest (DE-588)4175677-0 s DE-188 Marktforschung (DE-588)4037630-8 s |
| spellingShingle | Rehorn, Jörg Werbetests Werbetest Werbewirkung Werbung Werbetest (DE-588)4202856-5 gnd Test (DE-588)4059549-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Pretest (DE-588)4175677-0 gnd |
| subject_GND | (DE-588)4202856-5 (DE-588)4059549-3 (DE-588)4037630-8 (DE-588)4065541-6 (DE-588)4189634-8 (DE-588)4175677-0 |
| title | Werbetests |
| title_auth | Werbetests |
| title_exact_search | Werbetests |
| title_full | Werbetests Jörg Rehorn |
| title_fullStr | Werbetests Jörg Rehorn |
| title_full_unstemmed | Werbetests Jörg Rehorn |
| title_short | Werbetests |
| title_sort | werbetests |
| topic | Werbetest Werbewirkung Werbung Werbetest (DE-588)4202856-5 gnd Test (DE-588)4059549-3 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Pretest (DE-588)4175677-0 gnd |
| topic_facet | Werbetest Werbewirkung Werbung Test Marktforschung Werbeerfolgskontrolle Pretest |
| work_keys_str_mv | AT rehornjorg werbetests |