Theorie der Wirtschaftswerbung: ein Beitrag zum Wissenschafts-Praxis-Transfer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart [u.a.]
Kohlhammer
1981
|
| Schlagworte: | |
| Beschreibung: | 226 S. Ill. |
| ISBN: | 3170053620 |
Internformat
MARC
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| 245 | 1 | 0 | |a Theorie der Wirtschaftswerbung |b ein Beitrag zum Wissenschafts-Praxis-Transfer |c Paul W. Meyer ; Arnold Hermanns |
| 264 | 1 | |a Stuttgart [u.a.] |b Kohlhammer |c 1981 | |
| 300 | |a 226 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Management | |
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| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Theorie |0 (DE-588)4059787-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Hermanns, Arnold |d 1942- |e Verfasser |0 (DE-588)115647341 |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Meyer, Paul W. 1924-2005 Hermanns, Arnold 1942- |
| author_GND | (DE-588)118733486 (DE-588)115647341 |
| author_facet | Meyer, Paul W. 1924-2005 Hermanns, Arnold 1942- |
| author_role | aut aut |
| author_sort | Meyer, Paul W. 1924-2005 |
| author_variant | p w m pw pwm a h ah |
| building | Verbundindex |
| bvnumber | BV001009910 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 QP 630 |
| ctrlnum | (OCoLC)8929495 (DE-599)BVBBV001009910 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV001009910 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:22:30Z |
| institution | BVB |
| isbn | 3170053620 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000610651 |
| oclc_num | 8929495 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-945 DE-824 DE-N2 DE-20 DE-706 DE-634 DE-B170 DE-83 DE-188 |
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| physical | 226 S. Ill. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Kohlhammer |
| record_format | marc |
| spelling | Meyer, Paul W. 1924-2005 Verfasser (DE-588)118733486 aut Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer Paul W. Meyer ; Arnold Hermanns Stuttgart [u.a.] Kohlhammer 1981 226 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Advertising Management Theorie (DE-588)4059787-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Theorie (DE-588)4059787-8 s Hermanns, Arnold 1942- Verfasser (DE-588)115647341 aut |
| spellingShingle | Meyer, Paul W. 1924-2005 Hermanns, Arnold 1942- Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer Advertising Advertising Management Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4065541-6 |
| title | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer |
| title_auth | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer |
| title_exact_search | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer |
| title_full | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer Paul W. Meyer ; Arnold Hermanns |
| title_fullStr | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer Paul W. Meyer ; Arnold Hermanns |
| title_full_unstemmed | Theorie der Wirtschaftswerbung ein Beitrag zum Wissenschafts-Praxis-Transfer Paul W. Meyer ; Arnold Hermanns |
| title_short | Theorie der Wirtschaftswerbung |
| title_sort | theorie der wirtschaftswerbung ein beitrag zum wissenschafts praxis transfer |
| title_sub | ein Beitrag zum Wissenschafts-Praxis-Transfer |
| topic | Advertising Advertising Management Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Advertising Management Theorie Werbung |
| work_keys_str_mv | AT meyerpaulw theoriederwirtschaftswerbungeinbeitragzumwissenschaftspraxistransfer AT hermannsarnold theoriederwirtschaftswerbungeinbeitragzumwissenschaftspraxistransfer |