Werbemanagement:
Gespeichert in:
Späterer Titel: | Unger, Fritz Management der Marktkommunikation |
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1. Verfasser: | |
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Heidelberg
Physica-Verl.
1989
|
Schlagworte: | |
Beschreibung: | 419 S. Ill., graph. Darst. |
ISBN: | 3790804142 3790804150 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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100 | 1 | |a Unger, Fritz |e Verfasser |0 (DE-588)129678228 |4 aut | |
245 | 1 | 0 | |a Werbemanagement |c Fritz Unger |
264 | 1 | |a Heidelberg |b Physica-Verl. |c 1989 | |
300 | |a 419 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Advertising |z Germany (West) |x Management | |
650 | 4 | |a Marketing |z Germany (West) |x Management | |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
DE-BY-862_location | 2801 |
---|---|
DE-BY-FWS_call_number | 2900/03860 |
DE-BY-FWS_katkey | 35002 |
DE-BY-FWS_media_number | 083000041848 |
_version_ | 1806195440728670208 |
any_adam_object | |
author | Unger, Fritz |
author_GND | (DE-588)129678228 |
author_facet | Unger, Fritz |
author_role | aut |
author_sort | Unger, Fritz |
author_variant | f u fu |
building | Verbundindex |
bvnumber | BV000991147 |
classification_rvk | QP 630 QP 633 |
ctrlnum | (OCoLC)35358590 (DE-599)BVBBV000991147 |
dewey-full | 659.1068 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1068 |
dewey-search | 659.1068 |
dewey-sort | 3659.1068 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV000991147 |
illustrated | Illustrated |
indexdate | 2024-08-01T16:23:22Z |
institution | BVB |
isbn | 3790804142 3790804150 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000600595 |
oclc_num | 35358590 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-12 DE-473 DE-BY-UBG DE-70 DE-862 DE-BY-FWS DE-739 DE-20 DE-824 DE-945 DE-N2 DE-521 DE-634 DE-B170 DE-188 |
owner_facet | DE-19 DE-BY-UBM DE-12 DE-473 DE-BY-UBG DE-70 DE-862 DE-BY-FWS DE-739 DE-20 DE-824 DE-945 DE-N2 DE-521 DE-634 DE-B170 DE-188 |
physical | 419 S. Ill., graph. Darst. |
publishDate | 1989 |
publishDateSearch | 1989 |
publishDateSort | 1989 |
publisher | Physica-Verl. |
record_format | marc |
spellingShingle | Unger, Fritz Werbemanagement Advertising Germany (West) Management Marketing Germany (West) Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4037278-9 (DE-588)4123623-3 |
title | Werbemanagement |
title_auth | Werbemanagement |
title_exact_search | Werbemanagement |
title_full | Werbemanagement Fritz Unger |
title_fullStr | Werbemanagement Fritz Unger |
title_full_unstemmed | Werbemanagement Fritz Unger |
title_new | Unger, Fritz Management der Marktkommunikation |
title_short | Werbemanagement |
title_sort | werbemanagement |
topic | Advertising Germany (West) Management Marketing Germany (West) Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
topic_facet | Advertising Germany (West) Management Marketing Germany (West) Management Werbung Management Lehrbuch |
work_keys_str_mv | AT ungerfritz werbemanagement |
THWS Schweinfurt Magazin
Signatur: |
2900 03860 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |