Goodwill und Marketingstrategie:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
1985
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 223 - 241 |
| Beschreibung: | 250 S. graph. Darst. |
| ISBN: | 3409136037 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804115413834924032 |
|---|---|
| any_adam_object | |
| author | Simon, Hermann 1947- |
| author_GND | (DE-588)130217727 |
| author_facet | Simon, Hermann 1947- |
| author_role | aut |
| author_sort | Simon, Hermann 1947- |
| author_variant | h s hs |
| building | Verbundindex |
| bvnumber | BV000989558 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 QP 637 QP 770 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)14377089 (DE-599)BVBBV000989558 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000989558 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:22:13Z |
| institution | BVB |
| isbn | 3409136037 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000599798 |
| oclc_num | 14377089 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-384 DE-M347 DE-473 DE-BY-UBG DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-824 DE-945 DE-N2 DE-706 |
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| physical | 250 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Gabler |
| record_format | marc |
| spelling | Simon, Hermann 1947- Verfasser (DE-588)130217727 aut Goodwill und Marketingstrategie Hermann Simon Wiesbaden Gabler 1985 250 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 223 - 241 Mathematisches Modell Goodwill (Commerce) Marketing Mathematical models Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Kunde (DE-588)4114330-9 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Goodwill (DE-588)4200192-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Vertrauen (DE-588)4063290-8 gnd rswk-swf Firmenwert (DE-588)4156968-4 gnd rswk-swf Vertrauen (DE-588)4063290-8 s Kunde (DE-588)4114330-9 s Marketing (DE-588)4037589-4 s DE-604 Strategisches Management (DE-588)4124261-0 s Image (DE-588)4026574-2 s Marketingstrategie (DE-588)4120697-6 s Firmenwert (DE-588)4156968-4 s Goodwill (DE-588)4200192-4 s Mathematisches Modell (DE-588)4114528-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Simon, Hermann 1947- Goodwill und Marketingstrategie Mathematisches Modell Goodwill (Commerce) Marketing Mathematical models Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Kunde (DE-588)4114330-9 gnd Image (DE-588)4026574-2 gnd Goodwill (DE-588)4200192-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertrauen (DE-588)4063290-8 gnd Firmenwert (DE-588)4156968-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4114528-8 (DE-588)4114330-9 (DE-588)4026574-2 (DE-588)4200192-4 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4063290-8 (DE-588)4156968-4 |
| title | Goodwill und Marketingstrategie |
| title_auth | Goodwill und Marketingstrategie |
| title_exact_search | Goodwill und Marketingstrategie |
| title_full | Goodwill und Marketingstrategie Hermann Simon |
| title_fullStr | Goodwill und Marketingstrategie Hermann Simon |
| title_full_unstemmed | Goodwill und Marketingstrategie Hermann Simon |
| title_short | Goodwill und Marketingstrategie |
| title_sort | goodwill und marketingstrategie |
| topic | Mathematisches Modell Goodwill (Commerce) Marketing Mathematical models Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Kunde (DE-588)4114330-9 gnd Image (DE-588)4026574-2 gnd Goodwill (DE-588)4200192-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertrauen (DE-588)4063290-8 gnd Firmenwert (DE-588)4156968-4 gnd |
| topic_facet | Mathematisches Modell Goodwill (Commerce) Marketing Mathematical models Marketing Kunde Image Goodwill Strategisches Management Marketingstrategie Vertrauen Firmenwert |
| work_keys_str_mv | AT simonhermann goodwillundmarketingstrategie |