Market planning for new industrial products:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Ronald Press
1980
|
| Series: | Ronald series on marketing management.
A Ronald Press Publication |
| Subjects: | |
| Physical Description: | XV, 294 S. graph. Darst. |
| ISBN: | 0471049182 |
Staff View
MARC
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Record in the Search Index
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| author | Choffray, Jean-Marie Lilien, Gary L. |
| author_facet | Choffray, Jean-Marie Lilien, Gary L. |
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| classification_rvk | QP 624 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000962347 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:21:51Z |
| institution | BVB |
| isbn | 0471049182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000585694 |
| oclc_num | 614956197 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-703 DE-739 DE-355 DE-BY-UBR DE-945 DE-188 DE-91 DE-BY-TUM DE-83 DE-706 |
| owner_facet | DE-19 DE-BY-UBM DE-703 DE-739 DE-355 DE-BY-UBR DE-945 DE-188 DE-91 DE-BY-TUM DE-83 DE-706 |
| physical | XV, 294 S. graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Ronald Press |
| record_format | marc |
| series2 | Ronald series on marketing management. A Ronald Press Publication |
| spelling | Choffray, Jean-Marie Verfasser aut Market planning for new industrial products Jean-Marie Choffray ; Gary L. Lilien New York [u.a.] Ronald Press 1980 XV, 294 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ronald series on marketing management. A Ronald Press Publication Produktmanagement (DE-588)4125960-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktplanung (DE-588)4135135-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s Lilien, Gary L. Verfasser aut |
| spellingShingle | Choffray, Jean-Marie Lilien, Gary L. Market planning for new industrial products Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktplanung (DE-588)4135135-6 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4171552-4 (DE-588)4135135-6 |
| title | Market planning for new industrial products |
| title_auth | Market planning for new industrial products |
| title_exact_search | Market planning for new industrial products |
| title_full | Market planning for new industrial products Jean-Marie Choffray ; Gary L. Lilien |
| title_fullStr | Market planning for new industrial products Jean-Marie Choffray ; Gary L. Lilien |
| title_full_unstemmed | Market planning for new industrial products Jean-Marie Choffray ; Gary L. Lilien |
| title_short | Market planning for new industrial products |
| title_sort | market planning for new industrial products |
| topic | Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktplanung (DE-588)4135135-6 gnd |
| topic_facet | Produktmanagement Neues Produkt Produktplanung |
| work_keys_str_mv | AT choffrayjeanmarie marketplanningfornewindustrialproducts AT liliengaryl marketplanningfornewindustrialproducts |