APA (7th ed.) Citation

Choffray, J., & Lilien, G. L. (1980). Market planning for new industrial products. Ronald Press.

Chicago Style (17th ed.) Citation

Choffray, Jean-Marie, and Gary L. Lilien. Market Planning for New Industrial Products. New York [u.a.]: Ronald Press, 1980.

MLA (9th ed.) Citation

Choffray, Jean-Marie, and Gary L. Lilien. Market Planning for New Industrial Products. Ronald Press, 1980.