A comparative study of media exposure models:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
New York u.a.
Garland
1986
|
| Series: | The history of advertising
7 |
| Subjects: | |
| Physical Description: | XIII, 631 S. |
| ISBN: | 0824067614 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Chandon, Jean-Louis |
| author_facet | Chandon, Jean-Louis |
| author_role | aut |
| author_sort | Chandon, Jean-Louis |
| author_variant | j l c jlc |
| building | Verbundindex |
| bvnumber | BV000837418 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)12077565 (DE-599)BVBBV000837418 |
| dewey-full | 659.13/0724 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/0724 |
| dewey-search | 659.13/0724 |
| dewey-sort | 3659.13 3724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV000837418 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:20:17Z |
| institution | BVB |
| isbn | 0824067614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000525900 |
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| physical | XIII, 631 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Garland |
| record_format | marc |
| series | The history of advertising |
| series2 | The history of advertising |
| spelling | Chandon, Jean-Louis Verfasser aut A comparative study of media exposure models media exposure models New York u.a. Garland 1986 XIII, 631 S. txt rdacontent n rdamedia nc rdacarrier The history of advertising 7 Zugl.: Evanston, Ill., Northwestern Univ., Diss., 1976 Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mediaplanung (DE-588)4038221-7 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Datenverarbeitung (DE-588)4011152-0 s Werbung (DE-588)4065541-6 s Medienforschung (DE-588)4074658-6 s 1\p DE-604 The history of advertising 7 (DE-604)BV000018593 7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chandon, Jean-Louis A comparative study of media exposure models The history of advertising Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4074658-6 (DE-588)4065541-6 (DE-588)4114528-8 (DE-588)4038221-7 (DE-588)4011152-0 (DE-588)4113937-9 |
| title | A comparative study of media exposure models |
| title_alt | media exposure models |
| title_auth | A comparative study of media exposure models |
| title_exact_search | A comparative study of media exposure models |
| title_full | A comparative study of media exposure models |
| title_fullStr | A comparative study of media exposure models |
| title_full_unstemmed | A comparative study of media exposure models |
| title_short | A comparative study of media exposure models |
| title_sort | a comparative study of media exposure models |
| topic | Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung Werbung Mediaplanung Hochschulschrift |
| volume_link | (DE-604)BV000018593 |
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