A comparative study of media exposure models:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Garland
1986
|
| Schriftenreihe: | The history of advertising
7 |
| Schlagworte: | |
| Beschreibung: | XIII, 631 S. |
| ISBN: | 0824067614 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV000837418 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 881122s1986 m||| 00||| eng d | ||
| 020 | |a 0824067614 |9 0-8240-6761-4 | ||
| 035 | |a (OCoLC)12077565 | ||
| 035 | |a (DE-599)BVBBV000837418 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.13/0724 |2 19 | |
| 100 | 1 | |a Chandon, Jean-Louis |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a A comparative study of media exposure models |
| 246 | 1 | 3 | |a media exposure models |
| 264 | 1 | |a New York u.a. |b Garland |c 1986 | |
| 300 | |a XIII, 631 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a The history of advertising |v 7 | |
| 502 | |a Zugl.: Evanston, Ill., Northwestern Univ., Diss., 1976 | ||
| 650 | 4 | |a Plans médias - Informatique | |
| 650 | 4 | |a Plans médias - Modèles mathématiques | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising media planning |x Data processing | |
| 650 | 4 | |a Advertising media planning |x Mathematical models | |
| 650 | 0 | 7 | |a Medienforschung |0 (DE-588)4074658-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenverarbeitung |0 (DE-588)4011152-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | 1 | |a Mathematisches Modell |0 (DE-588)4114528-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | 1 | |a Datenverarbeitung |0 (DE-588)4011152-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 1 | |a Medienforschung |0 (DE-588)4074658-6 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 830 | 0 | |a The history of advertising |v 7 |w (DE-604)BV000018593 |9 7 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000525900 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804115291799552000 |
|---|---|
| any_adam_object | |
| author | Chandon, Jean-Louis |
| author_facet | Chandon, Jean-Louis |
| author_role | aut |
| author_sort | Chandon, Jean-Louis |
| author_variant | j l c jlc |
| building | Verbundindex |
| bvnumber | BV000837418 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)12077565 (DE-599)BVBBV000837418 |
| dewey-full | 659.13/0724 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/0724 |
| dewey-search | 659.13/0724 |
| dewey-sort | 3659.13 3724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02156nam a2200589 cb4500</leader><controlfield tag="001">BV000837418</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">881122s1986 m||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0824067614</subfield><subfield code="9">0-8240-6761-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12077565</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000837418</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13/0724</subfield><subfield code="2">19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chandon, Jean-Louis</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A comparative study of media exposure models</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">media exposure models</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Garland</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 631 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">The history of advertising</subfield><subfield code="v">7</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Evanston, Ill., Northwestern Univ., Diss., 1976</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias - Informatique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias - Modèles mathématiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="x">Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienforschung</subfield><subfield code="0">(DE-588)4074658-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Medienforschung</subfield><subfield code="0">(DE-588)4074658-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">The history of advertising</subfield><subfield code="v">7</subfield><subfield code="w">(DE-604)BV000018593</subfield><subfield code="9">7</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000525900</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV000837418 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:20:17Z |
| institution | BVB |
| isbn | 0824067614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000525900 |
| oclc_num | 12077565 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | XIII, 631 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Garland |
| record_format | marc |
| series | The history of advertising |
| series2 | The history of advertising |
| spelling | Chandon, Jean-Louis Verfasser aut A comparative study of media exposure models media exposure models New York u.a. Garland 1986 XIII, 631 S. txt rdacontent n rdamedia nc rdacarrier The history of advertising 7 Zugl.: Evanston, Ill., Northwestern Univ., Diss., 1976 Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mediaplanung (DE-588)4038221-7 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Datenverarbeitung (DE-588)4011152-0 s Werbung (DE-588)4065541-6 s Medienforschung (DE-588)4074658-6 s 1\p DE-604 The history of advertising 7 (DE-604)BV000018593 7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chandon, Jean-Louis A comparative study of media exposure models The history of advertising Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4074658-6 (DE-588)4065541-6 (DE-588)4114528-8 (DE-588)4038221-7 (DE-588)4011152-0 (DE-588)4113937-9 |
| title | A comparative study of media exposure models |
| title_alt | media exposure models |
| title_auth | A comparative study of media exposure models |
| title_exact_search | A comparative study of media exposure models |
| title_full | A comparative study of media exposure models |
| title_fullStr | A comparative study of media exposure models |
| title_full_unstemmed | A comparative study of media exposure models |
| title_short | A comparative study of media exposure models |
| title_sort | a comparative study of media exposure models |
| topic | Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung (DE-588)4074658-6 gnd Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Plans médias - Informatique Plans médias - Modèles mathématiques Datenverarbeitung Mathematisches Modell Advertising media planning Data processing Advertising media planning Mathematical models Medienforschung Werbung Mediaplanung Hochschulschrift |
| volume_link | (DE-604)BV000018593 |
| work_keys_str_mv | AT chandonjeanlouis acomparativestudyofmediaexposuremodels AT chandonjeanlouis mediaexposuremodels |