Why people buy:
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase b...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Oxford Univ. Pr.
1987
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| Schlagworte: | |
| Zusammenfassung: | Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.--Publisher's description. |
| Beschreibung: | VI, 195 S. |
| ISBN: | 0195040864 |
Internformat
MARC
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| 245 | 1 | 0 | |a Why people buy |
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| 520 | 3 | |a Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.--Publisher's description. | |
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Datensatz im Suchindex
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| author | O'Shaughnessy, John |
| author_facet | O'Shaughnessy, John |
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| bvnumber | BV000711302 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)13642599 (DE-599)BVBBV000711302 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000711302 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:18:12Z |
| institution | BVB |
| isbn | 0195040864 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000444336 |
| oclc_num | 13642599 |
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| physical | VI, 195 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Oxford Univ. Pr. |
| record_format | marc |
| spelling | O'Shaughnessy, John Verfasser aut Why people buy New York u.a. Oxford Univ. Pr. 1987 VI, 195 S. txt rdacontent n rdamedia nc rdacarrier Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.--Publisher's description. Achat ram Consommateurs ram Motivation, recherche de (marketing) ram Consumer behavior Motivation research (Marketing) Purchasing Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 s DE-604 |
| spellingShingle | O'Shaughnessy, John Why people buy Achat ram Consommateurs ram Motivation, recherche de (marketing) ram Consumer behavior Motivation research (Marketing) Purchasing Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4073331-2 |
| title | Why people buy |
| title_auth | Why people buy |
| title_exact_search | Why people buy |
| title_full | Why people buy |
| title_fullStr | Why people buy |
| title_full_unstemmed | Why people buy |
| title_short | Why people buy |
| title_sort | why people buy |
| topic | Achat ram Consommateurs ram Motivation, recherche de (marketing) ram Consumer behavior Motivation research (Marketing) Purchasing Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Achat Consommateurs Motivation, recherche de (marketing) Consumer behavior Motivation research (Marketing) Purchasing Kaufverhalten |
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