Television advertising and televangelism: discourse analysis of persuasive language
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Benjamins
1986
|
| Schriftenreihe: | Pragmatics and beyond
7,5 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 88 S. |
| ISBN: | 9027225559 1556190069 |
Internformat
MARC
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| 245 | 1 | 0 | |a Television advertising and televangelism |b discourse analysis of persuasive language |c Rosemarie Schmidt and Joseph F. Kess |
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| 650 | 4 | |a Evangelistic work |x Language | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
1. INTRODUCTION 1
1.1. General overview 1
1.2. Introductory comments on the nature of linguistic persuasion 2
1.3. Statement of purpose 4
2. THE LANGUAGE OF PERSUASION 7
2.1. The theoretical approaches to persuasion 7
2.1.1. Process modeis 7
2.1.2. The construct World Image 10
2.1.3. World image as a right hemisphere function 11
2.1.4. Linguistic relativity revisited 13
2.1.5. Speech act theory 14
2.1.6. Summary 16
2.2. The role of language in the persuasion process 17
2.2.1. Experimental findings 18
2.2.2. Information processing and persuasion 20
2.2.3. The language of clinical hypnosis 21
2.2.4. Critical linguistics 26
2.2.5. The stylistic figures of rhetoric 28
2.2.6. Summary 30
/ 2.3. The language of television advertising 30
-,. 2.4. Summary 33
3. THE LANGUAGE OF TELEVANGELISM 35
3.1. Background to the description 35
3.2. Data 37
3.3. Methodology 38
3.4. Procedure 38
3.4.1. Transcriptions 38
3.4.2. Isolation of target sections 38
3.4.3. Analysis 39
Vi CONTENTS
4. RESULTS AND DISCUSSION 41
4.1. Linguistic novelty 41
4.1.1. Lexical novelty 41
4.1.2. Morphological or syntactic novelty 42
4.1.3. Syntactic innovation 42
4.1.4. Semantic anomaly 43
4.1.5. Summary 43
4.2. Manipulative persuasion and repetition of names 44
4.3. Names as mini-advertisements 46
4.4. Mitigation of Claims 49
4.5. Saying things indirectly 51
4.6. Adjectivalization processes %
4.7. Imperative structures 57
4.8. Linguistic categories not found 61
5. SUMMARY AND CONCLUSIONS 63
FOOTNOTES 67
APPENDICES 69
A. H.p. GRICE S PRINCIPLES OF CONVERSATION 69
B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS 70
REFERENCES 83
|
| any_adam_object | 1 |
| author | Schmidt, Rosemarie Kess, Joseph F. |
| author_facet | Schmidt, Rosemarie Kess, Joseph F. |
| author_role | aut aut |
| author_sort | Schmidt, Rosemarie |
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| building | Verbundindex |
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| ctrlnum | (OCoLC)16004761 (DE-599)BVBBV000699414 |
| dewey-full | 808.5/0141 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808.5/0141 |
| dewey-search | 808.5/0141 |
| dewey-sort | 3808.5 3141 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Allgemeines Sprachwissenschaft Literaturwissenschaft |
| format | Book |
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| id | DE-604.BV000699414 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:18:00Z |
| institution | BVB |
| isbn | 9027225559 1556190069 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000436440 |
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| physical | VI, 88 S. |
| psigel | TUB-nveb |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Benjamins |
| record_format | marc |
| series | Pragmatics and beyond |
| series2 | Pragmatics and beyond |
| spelling | Schmidt, Rosemarie Verfasser aut Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess Amsterdam [u.a.] Benjamins 1986 VI, 88 S. txt rdacontent n rdamedia nc rdacarrier Pragmatics and beyond 7,5 Evangélisation - Langage Persuasion (Rhétorique) Publicité télévisée - Langage Télévision et religion ram Évangélistes (prédicateurs protestants) ram Evangelistic work Language Persuasion (Rhetoric) Television advertising Language Television in religion Fernsehen (DE-588)4016825-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Stil (DE-588)4124256-7 gnd rswk-swf Religion (DE-588)4049396-9 gnd rswk-swf Fernsehsprache (DE-588)4154074-8 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Predigt (DE-588)4047089-1 gnd rswk-swf Sprache (DE-588)4056449-6 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf Predigt (DE-588)4047089-1 s Stil (DE-588)4124256-7 s Fernsehen (DE-588)4016825-6 s DE-604 Rhetorik (DE-588)4076704-8 s Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Religion (DE-588)4049396-9 s Fernsehsprache (DE-588)4154074-8 s Sprache (DE-588)4056449-6 s Werbesprache (DE-588)4065535-0 s Kess, Joseph F. Verfasser aut Pragmatics and beyond 7,5 (DE-604)BV048498183 7,5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000436440&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmidt, Rosemarie Kess, Joseph F. Television advertising and televangelism discourse analysis of persuasive language Pragmatics and beyond Evangélisation - Langage Persuasion (Rhétorique) Publicité télévisée - Langage Télévision et religion ram Évangélistes (prédicateurs protestants) ram Evangelistic work Language Persuasion (Rhetoric) Television advertising Language Television in religion Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd Stil (DE-588)4124256-7 gnd Religion (DE-588)4049396-9 gnd Fernsehsprache (DE-588)4154074-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Predigt (DE-588)4047089-1 gnd Sprache (DE-588)4056449-6 gnd Werbesprache (DE-588)4065535-0 gnd Rhetorik (DE-588)4076704-8 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4189638-5 (DE-588)4124256-7 (DE-588)4049396-9 (DE-588)4154074-8 (DE-588)4016842-6 (DE-588)4047089-1 (DE-588)4056449-6 (DE-588)4065535-0 (DE-588)4076704-8 |
| title | Television advertising and televangelism discourse analysis of persuasive language |
| title_auth | Television advertising and televangelism discourse analysis of persuasive language |
| title_exact_search | Television advertising and televangelism discourse analysis of persuasive language |
| title_full | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_fullStr | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_full_unstemmed | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_short | Television advertising and televangelism |
| title_sort | television advertising and televangelism discourse analysis of persuasive language |
| title_sub | discourse analysis of persuasive language |
| topic | Evangélisation - Langage Persuasion (Rhétorique) Publicité télévisée - Langage Télévision et religion ram Évangélistes (prédicateurs protestants) ram Evangelistic work Language Persuasion (Rhetoric) Television advertising Language Television in religion Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd Stil (DE-588)4124256-7 gnd Religion (DE-588)4049396-9 gnd Fernsehsprache (DE-588)4154074-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Predigt (DE-588)4047089-1 gnd Sprache (DE-588)4056449-6 gnd Werbesprache (DE-588)4065535-0 gnd Rhetorik (DE-588)4076704-8 gnd |
| topic_facet | Evangélisation - Langage Persuasion (Rhétorique) Publicité télévisée - Langage Télévision et religion Évangélistes (prédicateurs protestants) Evangelistic work Language Persuasion (Rhetoric) Television advertising Language Television in religion Fernsehen Werbesendung Stil Religion Fernsehsprache Fernsehsendung Predigt Sprache Werbesprache Rhetorik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000436440&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV048498183 |
| work_keys_str_mv | AT schmidtrosemarie televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage AT kessjosephf televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage |