The development of media models in advertising: an anthology of classic articles
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Garland
1986
|
| Schriftenreihe: | The history of advertising
9 |
| Schlagworte: | |
| Beschreibung: | Getr. Zählung |
| ISBN: | 0824067622 |
Internformat
MARC
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| 245 | 1 | 0 | |a The development of media models in advertising |b an anthology of classic articles |c ed. by C. Samuel Craig ... |
| 246 | 1 | 3 | |a Media models in advertising |
| 264 | 1 | |a New York u.a. |b Garland |c 1986 | |
| 300 | |a Getr. Zählung | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a The history of advertising |v 9 | |
| 650 | 4 | |a Plans médias - Modèles mathématiques | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising media planning |x Mathematical models | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804115070587764736 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV000624147 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)12556339 (DE-599)BVBBV000624147 |
| dewey-full | 659.13/0724 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/0724 |
| dewey-search | 659.13/0724 |
| dewey-sort | 3659.13 3724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000624147 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:16:46Z |
| institution | BVB |
| isbn | 0824067622 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000388633 |
| oclc_num | 12556339 |
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| physical | Getr. Zählung |
| psigel | TUB-nveb |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Garland |
| record_format | marc |
| series | The history of advertising |
| series2 | The history of advertising |
| spelling | The development of media models in advertising an anthology of classic articles ed. by C. Samuel Craig ... Media models in advertising New York u.a. Garland 1986 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier The history of advertising 9 Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Mediaplanung (DE-588)4038221-7 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s Craig, C. Samuel Sonstige oth The history of advertising 9 (DE-604)BV000018593 9 |
| spellingShingle | The development of media models in advertising an anthology of classic articles The history of advertising Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4114528-8 (DE-588)4038221-7 (DE-588)4169187-8 (DE-588)4143413-4 |
| title | The development of media models in advertising an anthology of classic articles |
| title_alt | Media models in advertising |
| title_auth | The development of media models in advertising an anthology of classic articles |
| title_exact_search | The development of media models in advertising an anthology of classic articles |
| title_full | The development of media models in advertising an anthology of classic articles ed. by C. Samuel Craig ... |
| title_fullStr | The development of media models in advertising an anthology of classic articles ed. by C. Samuel Craig ... |
| title_full_unstemmed | The development of media models in advertising an anthology of classic articles ed. by C. Samuel Craig ... |
| title_short | The development of media models in advertising |
| title_sort | the development of media models in advertising an anthology of classic articles |
| title_sub | an anthology of classic articles |
| topic | Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Mathematisches Modell (DE-588)4114528-8 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung Mediaplanung Medien Aufsatzsammlung |
| volume_link | (DE-604)BV000018593 |
| work_keys_str_mv | AT craigcsamuel thedevelopmentofmediamodelsinadvertisingananthologyofclassicarticles AT craigcsamuel mediamodelsinadvertising |