L' enfant et la publicité: les chemins de la séduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Dunod
1985
|
| Schriftenreihe: | Communications
|
| Schlagworte: | |
| Beschreibung: | VI, 199 S. |
| ISBN: | 2040164138 |
Internformat
MARC
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| 245 | 1 | 0 | |a L' enfant et la publicité |b les chemins de la séduction |
| 264 | 1 | |a Paris |b Dunod |c 1985 | |
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| 490 | 0 | |a Communications | |
| 650 | 7 | |a Persuasion (Psychologie) |2 ram | |
| 650 | 7 | |a Publicité - aspect psychologique |2 ram | |
| 650 | 7 | |a Publicité et enfants |2 ram | |
| 650 | 4 | |a Publicité télévisée et enfants | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising and children | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Persuasion (Psychology) | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV000522822 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ES 155 |
| ctrlnum | (OCoLC)14377868 (DE-599)BVBBV000522822 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Book |
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| id | DE-604.BV000522822 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:15:10Z |
| institution | BVB |
| isbn | 2040164138 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000322389 |
| oclc_num | 14377868 |
| open_access_boolean | |
| owner | DE-12 DE-20 |
| owner_facet | DE-12 DE-20 |
| physical | VI, 199 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Dunod |
| record_format | marc |
| series2 | Communications |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut L' enfant et la publicité les chemins de la séduction Paris Dunod 1985 VI, 199 S. txt rdacontent n rdamedia nc rdacarrier Communications Persuasion (Psychologie) ram Publicité - aspect psychologique ram Publicité et enfants ram Publicité télévisée et enfants Psychologie Advertising and children Advertising Psychological aspects Persuasion (Psychology) Kind (DE-588)4030550-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kind (DE-588)4030550-8 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Kapferer, Jean-Noël L' enfant et la publicité les chemins de la séduction Persuasion (Psychologie) ram Publicité - aspect psychologique ram Publicité et enfants ram Publicité télévisée et enfants Psychologie Advertising and children Advertising Psychological aspects Persuasion (Psychology) Kind (DE-588)4030550-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4030550-8 (DE-588)4065541-6 |
| title | L' enfant et la publicité les chemins de la séduction |
| title_auth | L' enfant et la publicité les chemins de la séduction |
| title_exact_search | L' enfant et la publicité les chemins de la séduction |
| title_full | L' enfant et la publicité les chemins de la séduction |
| title_fullStr | L' enfant et la publicité les chemins de la séduction |
| title_full_unstemmed | L' enfant et la publicité les chemins de la séduction |
| title_short | L' enfant et la publicité |
| title_sort | l enfant et la publicite les chemins de la seduction |
| title_sub | les chemins de la séduction |
| topic | Persuasion (Psychologie) ram Publicité - aspect psychologique ram Publicité et enfants ram Publicité télévisée et enfants Psychologie Advertising and children Advertising Psychological aspects Persuasion (Psychology) Kind (DE-588)4030550-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Persuasion (Psychologie) Publicité - aspect psychologique Publicité et enfants Publicité télévisée et enfants Psychologie Advertising and children Advertising Psychological aspects Persuasion (Psychology) Kind Werbung |
| work_keys_str_mv | AT kapfererjeannoel lenfantetlapublicitelescheminsdelaseduction |