Sportwerbung: Grundlagen, Strategien, Fallbeispiele
Gespeichert in:
| Späterer Titel: | Sportsponsoring |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg am Lech
Verl. Moderne Industrie
1986
|
| Schlagworte: | |
| Beschreibung: | 389 S. Ill., graph. Darst. |
| ISBN: | 3478211700 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV000504581 | ||
| 003 | DE-604 | ||
| 005 | 20140806 | ||
| 007 | t | ||
| 008 | 870612s1986 ad|| |||| 00||| ger d | ||
| 020 | |a 3478211700 |9 3-478-21170-0 | ||
| 035 | |a (OCoLC)46122385 | ||
| 035 | |a (DE-599)BVBBV000504581 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-12 |a DE-706 |a DE-634 |a DE-188 | ||
| 084 | |a AP 17400 |0 (DE-625)7007: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 084 | |a ZX 6400 |0 (DE-625)158419:14257 |2 rvk | ||
| 084 | |a ZX 6920 |0 (DE-625)158436:14257 |2 rvk | ||
| 084 | |a ZX 7080 |0 (DE-625)158444:14257 |2 rvk | ||
| 084 | |a ZX 7090 |0 (DE-625)158445:14257 |2 rvk | ||
| 100 | 1 | |a Roth, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sportwerbung |b Grundlagen, Strategien, Fallbeispiele |
| 264 | 1 | |a Landsberg am Lech |b Verl. Moderne Industrie |c 1986 | |
| 300 | |a 389 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sportsponsoring |0 (DE-588)4207428-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 785 | 0 | 0 | |i Ab 2. Aufl. u.d.T. |t Sportsponsoring |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000312757 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804114957724286976 |
|---|---|
| any_adam_object | |
| author | Roth, Peter |
| author_facet | Roth, Peter |
| author_role | aut |
| author_sort | Roth, Peter |
| author_variant | p r pr |
| building | Verbundindex |
| bvnumber | BV000504581 |
| classification_rvk | AP 17400 QP 630 QP 632 ZX 6400 ZX 6920 ZX 7080 ZX 7090 |
| ctrlnum | (OCoLC)46122385 (DE-599)BVBBV000504581 |
| discipline | Allgemeines Sport Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01661nam a2200469 c 4500</leader><controlfield tag="001">BV000504581</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140806 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870612s1986 ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478211700</subfield><subfield code="9">3-478-21170-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46122385</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000504581</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17400</subfield><subfield code="0">(DE-625)7007:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6400</subfield><subfield code="0">(DE-625)158419:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6920</subfield><subfield code="0">(DE-625)158436:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 7080</subfield><subfield code="0">(DE-625)158444:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 7090</subfield><subfield code="0">(DE-625)158445:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roth, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sportwerbung</subfield><subfield code="b">Grundlagen, Strategien, Fallbeispiele</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg am Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">389 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="785" ind1="0" ind2="0"><subfield code="i">Ab 2. Aufl. u.d.T.</subfield><subfield code="t">Sportsponsoring</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000312757</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV000504581 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:14:58Z |
| institution | BVB |
| isbn | 3478211700 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000312757 |
| oclc_num | 46122385 |
| open_access_boolean | |
| owner | DE-12 DE-706 DE-634 DE-188 |
| owner_facet | DE-12 DE-706 DE-634 DE-188 |
| physical | 389 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Roth, Peter Verfasser aut Sportwerbung Grundlagen, Strategien, Fallbeispiele Landsberg am Lech Verl. Moderne Industrie 1986 389 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sport (DE-588)4056366-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Sport (DE-588)4056366-2 s DE-604 Sportsponsoring (DE-588)4207428-9 s 1\p DE-604 Ab 2. Aufl. u.d.T. Sportsponsoring 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Roth, Peter Sportwerbung Grundlagen, Strategien, Fallbeispiele Sport (DE-588)4056366-2 gnd Werbung (DE-588)4065541-6 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4065541-6 (DE-588)4207428-9 (DE-588)4143413-4 |
| title | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_auth | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_exact_search | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_full | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_fullStr | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_full_unstemmed | Sportwerbung Grundlagen, Strategien, Fallbeispiele |
| title_new | Sportsponsoring |
| title_short | Sportwerbung |
| title_sort | sportwerbung grundlagen strategien fallbeispiele |
| title_sub | Grundlagen, Strategien, Fallbeispiele |
| topic | Sport (DE-588)4056366-2 gnd Werbung (DE-588)4065541-6 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| topic_facet | Sport Werbung Sportsponsoring Aufsatzsammlung |
| work_keys_str_mv | AT rothpeter sportwerbunggrundlagenstrategienfallbeispiele |