Changing the course of marketing: alternative paradigms for widening marketing theory
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Greenwich, Conn. u.a.
Jai Pr.
1985
|
| Schriftenreihe: | Research in marketing / Suppl.
2 |
| Schlagworte: | |
| Beschreibung: | XIII, 311 S. |
| ISBN: | 0892326271 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV000471143 | ||
| 003 | DE-604 | ||
| 005 | 19980811 | ||
| 007 | t | ||
| 008 | 870612s1985 |||| 10||| eng d | ||
| 020 | |a 0892326271 |9 0-89232-627-1 | ||
| 035 | |a (OCoLC)241589641 | ||
| 035 | |a (DE-599)BVBBV000471143 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-384 |a DE-739 |a DE-11 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Changing the course of marketing |b alternative paradigms for widening marketing theory |c ed.: Nikhilkesh Dholakia ... |
| 264 | 1 | |a Greenwich, Conn. u.a. |b Jai Pr. |c 1985 | |
| 300 | |a XIII, 311 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Research in marketing / Suppl. |v 2 | |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1983 |z Kingston RI |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Dholakia, Nikhilesh |d 1947- |e Sonstige |0 (DE-588)120408198 |4 oth | |
| 810 | 2 | |a Suppl. |t Research in marketing |v 2 |w (DE-604)BV000004468 |9 2 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000290373 | ||
Datensatz im Suchindex
| _version_ | 1804114923958042625 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)120408198 |
| building | Verbundindex |
| bvnumber | BV000471143 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)241589641 (DE-599)BVBBV000471143 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01416nam a2200385 cb4500</leader><controlfield tag="001">BV000471143</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19980811 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870612s1985 |||| 10||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0892326271</subfield><subfield code="9">0-89232-627-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)241589641</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000471143</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Changing the course of marketing</subfield><subfield code="b">alternative paradigms for widening marketing theory</subfield><subfield code="c">ed.: Nikhilkesh Dholakia ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Greenwich, Conn. u.a.</subfield><subfield code="b">Jai Pr.</subfield><subfield code="c">1985</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 311 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Research in marketing / Suppl.</subfield><subfield code="v">2</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">1983</subfield><subfield code="z">Kingston RI</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dholakia, Nikhilesh</subfield><subfield code="d">1947-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)120408198</subfield><subfield code="4">oth</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Suppl.</subfield><subfield code="t">Research in marketing</subfield><subfield code="v">2</subfield><subfield code="w">(DE-604)BV000004468</subfield><subfield code="9">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000290373</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift 1983 Kingston RI gnd-content |
| genre_facet | Aufsatzsammlung Konferenzschrift 1983 Kingston RI |
| id | DE-604.BV000471143 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:14:26Z |
| institution | BVB |
| isbn | 0892326271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000290373 |
| oclc_num | 241589641 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-739 DE-11 DE-188 |
| owner_facet | DE-12 DE-384 DE-739 DE-11 DE-188 |
| physical | XIII, 311 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Jai Pr. |
| record_format | marc |
| series2 | Research in marketing / Suppl. |
| spelling | Changing the course of marketing alternative paradigms for widening marketing theory ed.: Nikhilkesh Dholakia ... Greenwich, Conn. u.a. Jai Pr. 1985 XIII, 311 S. txt rdacontent n rdamedia nc rdacarrier Research in marketing / Suppl. 2 Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift 1983 Kingston RI gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingtheorie (DE-588)4168911-2 s Dholakia, Nikhilesh 1947- Sonstige (DE-588)120408198 oth Suppl. Research in marketing 2 (DE-604)BV000004468 2 |
| spellingShingle | Changing the course of marketing alternative paradigms for widening marketing theory Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4037589-4 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Changing the course of marketing alternative paradigms for widening marketing theory |
| title_auth | Changing the course of marketing alternative paradigms for widening marketing theory |
| title_exact_search | Changing the course of marketing alternative paradigms for widening marketing theory |
| title_full | Changing the course of marketing alternative paradigms for widening marketing theory ed.: Nikhilkesh Dholakia ... |
| title_fullStr | Changing the course of marketing alternative paradigms for widening marketing theory ed.: Nikhilkesh Dholakia ... |
| title_full_unstemmed | Changing the course of marketing alternative paradigms for widening marketing theory ed.: Nikhilkesh Dholakia ... |
| title_short | Changing the course of marketing |
| title_sort | changing the course of marketing alternative paradigms for widening marketing theory |
| title_sub | alternative paradigms for widening marketing theory |
| topic | Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingtheorie Marketing Aufsatzsammlung Konferenzschrift 1983 Kingston RI |
| volume_link | (DE-604)BV000004468 |
| work_keys_str_mv | AT dholakianikhilesh changingthecourseofmarketingalternativeparadigmsforwideningmarketingtheory |