The image makers: power and persuasion on Madison Avenue
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY
Times Books
1984
|
Schlagworte: | |
Beschreibung: | 242 S. |
ISBN: | 0812911350 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV000460779 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 870612s1984 |||| 00||| eng d | ||
020 | |a 0812911350 |9 0-8129-1135-0 | ||
035 | |a (OCoLC)10878725 | ||
035 | |a (DE-599)BVBBV000460779 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-12 |a DE-188 | ||
050 | 0 | |a HF5822.M42 1984 | |
082 | 0 | |a 659.1 | |
100 | 1 | |a Meyers, William |e Verfasser |4 aut | |
245 | 1 | 0 | |a The image makers |b power and persuasion on Madison Avenue |
264 | 1 | |a New York, NY |b Times Books |c 1984 | |
300 | |a 242 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Publicité - Aspect psychologique | |
650 | 4 | |a Psychologie | |
650 | 4 | |a Advertising |x Psychological aspects | |
650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
689 | 0 | 1 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-000283700 |
Datensatz im Suchindex
_version_ | 1804114913857110016 |
---|---|
any_adam_object | |
author | Meyers, William |
author_facet | Meyers, William |
author_role | aut |
author_sort | Meyers, William |
author_variant | w m wm |
building | Verbundindex |
bvnumber | BV000460779 |
callnumber-first | H - Social Science |
callnumber-label | HF5822 |
callnumber-raw | HF5822.M42 1984 |
callnumber-search | HF5822.M42 1984 |
callnumber-sort | HF 45822 M42 41984 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)10878725 (DE-599)BVBBV000460779 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01128nam a2200373 c 4500</leader><controlfield tag="001">BV000460779</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870612s1984 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0812911350</subfield><subfield code="9">0-8129-1135-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10878725</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000460779</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5822.M42 1984</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Meyers, William</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The image makers</subfield><subfield code="b">power and persuasion on Madison Avenue</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Times Books</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">242 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Aspect psychologique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000283700</subfield></datafield></record></collection> |
geographic | USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV000460779 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T15:14:17Z |
institution | BVB |
isbn | 0812911350 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000283700 |
oclc_num | 10878725 |
open_access_boolean | |
owner | DE-12 DE-188 |
owner_facet | DE-12 DE-188 |
physical | 242 S. |
publishDate | 1984 |
publishDateSearch | 1984 |
publishDateSort | 1984 |
publisher | Times Books |
record_format | marc |
spelling | Meyers, William Verfasser aut The image makers power and persuasion on Madison Avenue New York, NY Times Books 1984 242 S. txt rdacontent n rdamedia nc rdacarrier Publicité - Aspect psychologique Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbepsychologie (DE-588)4140889-5 s DE-604 |
spellingShingle | Meyers, William The image makers power and persuasion on Madison Avenue Publicité - Aspect psychologique Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
subject_GND | (DE-588)4140889-5 (DE-588)4078704-7 |
title | The image makers power and persuasion on Madison Avenue |
title_auth | The image makers power and persuasion on Madison Avenue |
title_exact_search | The image makers power and persuasion on Madison Avenue |
title_full | The image makers power and persuasion on Madison Avenue |
title_fullStr | The image makers power and persuasion on Madison Avenue |
title_full_unstemmed | The image makers power and persuasion on Madison Avenue |
title_short | The image makers |
title_sort | the image makers power and persuasion on madison avenue |
title_sub | power and persuasion on Madison Avenue |
topic | Publicité - Aspect psychologique Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
topic_facet | Publicité - Aspect psychologique Psychologie Advertising Psychological aspects Werbepsychologie USA |
work_keys_str_mv | AT meyerswilliam theimagemakerspowerandpersuasiononmadisonavenue |