Psychological processes and advertising effects: theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983]
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, NJ u.a.
Erlbaum
1985
|
| Schlagworte: | |
| Beschreibung: | IX, 305 S. |
| ISBN: | 0898595150 0805811877 |
Internformat
MARC
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV000303366 |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)220240372 (DE-599)BVBBV000303366 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1983 Chicago Ill. gnd-content |
| genre_facet | Konferenzschrift 1983 Chicago Ill. |
| id | DE-604.BV000303366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:11:58Z |
| institution | BVB |
| isbn | 0898595150 0805811877 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000185169 |
| oclc_num | 220240372 |
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| physical | IX, 305 S. |
| psigel | TUB-nseb |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Erlbaum |
| record_format | marc |
| spelling | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] ed. by Linda F. Alwitt ... Hillsdale, NJ u.a. Erlbaum 1985 IX, 305 S. txt rdacontent n rdamedia nc rdacarrier Psychologie (DE-588)4047704-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1983 Chicago Ill. gnd-content Werbepsychologie (DE-588)4140889-5 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Werbung (DE-588)4065541-6 s Psychologie (DE-588)4047704-6 s Alwitt, Linda F. Sonstige oth Gilt als Bd. 2 von Advertising and consumer psychology |
| spellingShingle | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] Psychologie (DE-588)4047704-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] |
| title_auth | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] |
| title_exact_search | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] |
| title_full | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] ed. by Linda F. Alwitt ... |
| title_fullStr | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] ed. by Linda F. Alwitt ... |
| title_full_unstemmed | Psychological processes and advertising effects theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] ed. by Linda F. Alwitt ... |
| title_short | Psychological processes and advertising effects |
| title_sort | psychological processes and advertising effects theory research and applications papers from the second annual conference on advertising and consumer psychology held in chicago ill may 1983 |
| title_sub | theory, research, and applications ; [papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983] |
| topic | Psychologie (DE-588)4047704-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Psychologie Werbepsychologie Verbraucherverhalten Werbung Konferenzschrift 1983 Chicago Ill. |
| work_keys_str_mv | AT alwittlindaf psychologicalprocessesandadvertisingeffectstheoryresearchandapplicationspapersfromthesecondannualconferenceonadvertisingandconsumerpsychologyheldinchicagoillmay1983 |